Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percenta

Strategy 113

Strategy Automotive Campaign Social Media 113

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? The answer isn’t simple. It all depends on your company’s marketing strategy. Different goals require different tactics. And sometimes your client will make the ultimate decision. However, if you’re leading the team, it’s important to understand this marketing puzzle.

UGC 110

UGC Social Media Content Hashtag 110

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Ensuring that your brand has engagement-driving posts as part of your ongoing social media content mix will not only build loyalty among your fans, but it will also mark the beginning of a wonderful r

Engagement 109

Engagement Social Media Class Loyalty 109

Bill Hartzer

MAY 16, 2016

Yelp logo. (PRNewsFoto). Update. May 16, 2016: 12:01pm Yelp is now back up and running, it appears that the site was down for several hours today, May 16, 2016. While it was down, they were displaying this message: Previous blog post below, as I initially reported it: It appears that the Yelp website is down. This is the first time in many years that I have seen this website go down, and it’s certainly newsworthy.

Review 99

Review Report Publishing Sites 99

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Social Media

Ignite Social Media

MAY 16, 2016

Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest. All this in this week’s Social You Should Know. The Reaction to Facebook Reactions. The global launch of Facebook Reactions in February of this year finally gave users more options than just liking, commenting, or sharing a post.

Engagement 104

Engagement Facebook Twitter Study 104

Convince & Convert

MAY 16, 2016

Idea Whisperer. Do you want to own your presentations? Do you want to be at the absolute top of your game as a storyteller and an orator? Tamsen Webster may be able to help. As the Executive Producer of TEDx Cambridge and the Senior Vice President of Oratium, a message and communication consulting firm, she specializes in storytelling and brand growth by helping business leaders and storytellers clarify and refine their brand stories.

How To 89

How To Consultant Resources Groups 89

Twist Image

MAY 16, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Exercises 49

Exercises Instagram Google Brands 49

ProBlogger

MAY 16, 2016

This week we’re taking a deep dive into Facebook Live Video and how you can use it as a blogger to deepen relationships with your readers, build your profile, extend your reach on Facebook and much more. Yesterday I shared 10 benefits of giving Facebook Live video a go and tomorrow I’m going to give you over 25 practical tips on how to use it effectively – but today I want to show you a variety of different types of Facebook Live videos that I’ve tried and that I’m

Types 36

Types Video Facebook Eventful 36

The Social Media Hat

MAY 16, 2016

Social Media Never Miss Important Social Media Updates. Make Sure That You Get Notifications For What Matters Most Ever have someone ask you if you saw their post on Facebook, only to have to admit you hadn't? My Dad asks me that all the time. He doesn't post that often, but every once in a while he'll share something and during our weekly phone calls, he'll ask me what I thought about it.

Social Media 165

Social Media Notification Mobile Feed 165

ProBlogger

MAY 16, 2016

Note: this episode can be listened to in the player above or on iTunes or Stitcher. Getting Blog Readers to Subscribe, Follow and Connect. Welcome to episode 115. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. Taking them from being completely unaware of you and your blog to taking them to becoming highly engaged readers.

How To 29

How To Widget Case Study Blogger 29

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Convince & Convert

MAY 16, 2016

Need more and better leads from your content marketing? (I mean, who doesn’t?). Email marketing is still the go-to tool for getting and nurturing quality leads, engaging and escorting them all the way through your sales funnel. However, ask yourself, “How many commercial emails do I delete every day without even opening them?” That’s the same inbox calculus your potential readers go through, too.

Content 118

Content Metrics Applications Campaign 118

ProBlogger

MAY 16, 2016

Note: this episode can be listened to in the player above or on iTunes or Stitcher. Getting Blog Readers to Subscribe, Follow and Connect. Welcome to episode 115. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. Taking them from being completely unaware of you and your blog to taking them to becoming highly engaged readers.

How To 29

How To Widget Newsletter Questions 29

Waxing UnLyrical

MAY 16, 2016

Over the years, I’ve offered a plethora of tips here on the blawg to help you build your Social PR strategy. And the reason I’m such a diehard Social PR fan is that, by putting such a strategy in place, you’re building a community of supporters to back your cause … which means you don’t have to rely solely on media relations to get the word out.

Strategy 110

Strategy Banking Consultant Training 110

ProBlogger

MAY 16, 2016

Note: this episode can be listened to in the player above or on iTunes or Stitcher. Getting Blog Readers to Subscribe, Follow and Connect Welcome to episode 115. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. […]. The post PB115: How to Get More Subscribers, Follows and Connections From Your Blog Readers appeared first on ProBlogger Podcast.

How To 29

How To FeedBlitz Content 29

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Firebelly

MAY 16, 2016

We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Describe yourself in 140 characters or less: “I always knew in another life I could fly which is why in this life I dance.”. Favorite social network(s): Instagram, Facebook and Snapchat. Most-used hashtag(s): #tbt #harveydog #labmix #rescuedog I may or may not be a “crazy” dog mom….

Social Media Management 189

Social Media Management Social Media Hashtag Instagram 189

ProBlogger

MAY 16, 2016

This week we’re taking a deep dive into Facebook Live Video and how you can use it as a blogger to deepen relationships with your readers, build your profile, extend your reach on Facebook and much more. Yesterday I shared 10 benefits of giving Facebook Live video a go and tomorrow I’m going to give you over 25 practical tips on how to use it effectively – but today I want to show you a variety of different types of Facebook Live videos that I’ve tried and that I’m

Types 28

Types Video Facebook Eventful 28

Buffer Social

MAY 16, 2016

When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry.

Products 62

Products Twitter Open Source Team 62