Mindjumpers
DECEMBER 4, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi from India who shares some of her great insights on the topic below. .
Waxing UnLyrical
DECEMBER 4, 2015
Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.
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Convince & Convert
DECEMBER 4, 2015
From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
Small Business Mavericks
DECEMBER 4, 2015
Okay, so I’m half a month late. Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more.
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Convince & Convert
DECEMBER 4, 2015
With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. While the focus for marketing and sales teams has shifted to a more relational, organic approach to customer interaction, we can’t ignore the impact that paid ads have in the social media landscape.
Twist Image
DECEMBER 4, 2015
Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office of a multi-national brand (and one that is ranked among the best in the world) was passionately motivating their team to think about how these connections are really happening.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Danny WhatMough
DECEMBER 4, 2015
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Mark Zuckerberg has a baby ! Emoji is the word of the year. Twitter testing Emoji reactions. Google Hangout participants no longer need a Google account. Facebook launches new tools for digital ‘break-ups’ Facebook at Work launches Messenger for Work.
ProBlogger
DECEMBER 4, 2015
Welcome to the second episode of the #TodayNotSomeday podcast series , where today’s challenge is one I would prioritise above all others: getting people to subscribe to your email list. I started using email as a way to communicate with my readers back in 2007 when I started Digital Photography School and my dad, an aspiring photographer, didn’t use RSS (which was the popular way of getting your content out to readers at the time).
ProBlogger
DECEMBER 4, 2015
Good morning! Welcome to your roundup of interesting titbits from around the web. Plenty to mull over here – tools, beta testing of our favourite social media sites, Google doing new Google things (who knew?!) and a cool script to help you tap into your blog audience’s personas. Enjoy! 5 Visual Content Tools to Boost Engagement // Social Media Examiner.
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