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MINDJUMPERS JANUARY 23, 2012 Global Social Media Adoption In 2011 [White Paper] Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Further, companies can make use of this information for making their strategies, when operating in different parts of world. The State of Social Media In The UK. | PUSHING SOCIAL JANUARY 23, 2012 How to Be An Expert Even If You Don’t Feel Like One You are an expert. Without a doubt, I believe that you know more about your chosen topic than 90% of us who only dabble in it. The problem is that you don’t believe it. can understand why because everyone requires proof that you are an expert. The best proof in many people’s mind is results. If you can point to a consistent and relevant string of successes then you must be an expert. What Next? | SOCIAL MEDIA STRATEGERY JANUARY 23, 2012 What Kind of Online Community Do You Have Behind Your Firewall? As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll have our own Wikipedia!" " Or Facebook…or Twitter – you name it. So, if you're deploying social tools internally, what kind of community is your organization creating? | SPIN SUCKS JANUARY 23, 2012 Google Search Plus Your World: The Debate Today’s guest post is written by Molli Megasko. m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. If we break it down, I see two different debates going on: 1) Fairness (for corporations and businesses); and. My Take. | | | | | | | | | -
CREATIVE RAMBLINGS | MONDAY, JANUARY 23, 2012 What is social media? Social media: definitions Social media: tools Social media is about people Related Posts: Social media is a phrase tossed around everywhere online and offline. But what exactly does it stand for? Social media: definitions Wikipedia: “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” ” Wiktionary: “Media that is. Ramblings definition of social media ramblings social media what is social media MORE >> -
ACIDLABS | MONDAY, JANUARY 23, 2012 Book Review — The New Capitalist Manifesto: Building a Disruptively Better Business by Umair Haque I’ve never been one to conform, and Havas Media Lab Director and HBR blogger , Umair Haque isn’t either. The radical re-imagining of economics and capitalism he proposes in The New Capitalist Manifesto is an idea for the 21st Century, rising out of the ashes of a still-burning post-Industrial economy. And, second, to rethink the “ism”: how, when, and where the many different kinds of capital can be most productively seeded, nurtured, allocated, utilized—and renewed. What we need, then, is a new generation of renegades, laying deeper, stronger institutional cornerstones. MORE >> -
CONVERSTATIONS | MONDAY, JANUARY 23, 2012 Single Login to Google = Win for You “Complaining that signing up for Google services forces you to sign up for G+ is like complaining that buying a smart phone forces you to own a camera.” ” - Marc Razia on Google+. I’ve become wary of the haters, the gripers, the pundits who scream foul like they are owed something. Before anyone jumps to conclusions about what I just said: a definition of wary. Google now offers a single login for new users. When someone signs up for a Google account, the newcomer is also activating GMail and Google+ , and Google Maps and … well, it’s a Google account. MORE >> -
KYLE LACY | MONDAY, JANUARY 23, 2012 Is Email More Important than Social Media? The debate rages on surrounding the value of email marketing and social networks (social media). Should businesses focus more attention on their social media accounts like Twitter and Facebook or email interactions? I’m pretty tired of people just arguing for the sake of arguing. What does the customer want? How does the customer want to receive YOUR information? Sometimes businesses fall short and forget the simple age old rule: Customers First. And remember the second rule – Market dominance requires integration of all marketing channels… not separate silos. Period. MORE >> -
SOSHABLE | MONDAY, JANUARY 23, 2012 The Social Bowl When the Patriots of New England take on the Giants of New York—a game that could be decided by kicking a oblong ball made of pigskin through a giant “H” for a most ripping victory—thousands of football fans will converge on Lucas Oil Field and the surrounding areas for Super Bowl XLVI. The vast majority of attendees are sure to use mobile devices to disclose various details of their fun during a full week of events. An unprepared city could experience a social media logjam, but the city of Indianapolis has taken all of this into consideration. Social Media at Your Command. humblebrag. MORE >> -
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