Tue.Mar 29, 2016

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Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Image via Unsplash. The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect. The combination of speakers was especially well handled, with a combination of Adobe personnel, partners and industry types, and celebs (including George Cl

Company 95
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The Magic Space Of Digital Marketing Today

Twist Image

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous than it was over a decade ago, when the idea of using digital channels and production was still nascent, and a minor component of the marketing mix.

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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. In the last week, the agency announced that they would be receiving help from an unnamed hacker, causing Apple vs.

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Content Strategy Challenges for Digital Marketers

Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Maximize the Symbiotic Relationship Between PR and Influencer

Convince & Convert

Put Me In, Coach. Want to be the best? Learn from the best. Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. She believes in tracking the right kind of data, determining actionable outcomes, and taking the time to find truly mutually beneficial relationships. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training.

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Content Strategy Challenges for Digital Marketers

Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, CEO and co-founder of Ceralix. Previously Marketing Director for Cision. @andersenology. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example).

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The Only Social Media Checklist You’ll Ever Need

Rebekah Radice

Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Now there are a variety of ways to leverage the power of key social networks to grow your business. In fact, the role of a social media professional has grown so much that keeping up with everything that needs to get done on a daily, weekly, monthly and quarterl

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7 Technical Needs to Succeed in Online Marketing

Kikolani

Online marketing is not a small time industry. This is a type of industry that has always room for improvement and requires online marketers to keep learning and improvement. Also, businesses and individuals can get higher return on investment if the marketing is done right. Although it takes time to see good results from the beginning, it is worth the wait.

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The Roadmap to a Perfect Social Media Post

Talkwalker SM

What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over 750,000 retweets. Using Talkwalker’s social media analytics , we looked at a year’s worth of social messaging to determine what works best on Twitter and Facebook to get netizens to hit the share button. First, we found out that each platform has its preferred topics of discussion.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.