Tue.Jan 22, 2013

Trending Sources

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. with their contribution.

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Customer Experience Trumps Content Marketing

Geoff Livingston

Image by MindMapInspiration. More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to name a few. The rest?

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities.

Writing Tips of Famous Authors you can use now for Blogging

Kikolani

This is a guest post by Steve Aedy. These days, it seems all the blogging advice comes from professionals who know everything there is to know about SEO, plugins, themes, and killer content. While those topics are useful, there are other blogging experts who are willing to share their tips and tricks too. Strip away all the technical aspects of blog ownership. Formatting. – Elmore Leonard.

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A World Gone Social

Learn how companies must adapt to survive.

More Trending

Why I'm Proud To Be A Dummy

Twist Image

A true story. The other week, I was on a busy flight out to the West Coast. It was a cold, winter's day on the east coast and as the plane started to board, the flight attendants were already making announcements about how crowded this flight would be and where to best stow our cabin luggage. I'm one of the fortunate few that was upgraded to business class. Being able to board first, sit down, make oneself comfortable and get ready for the six hour journey makes the long flight that much more tolerable. You know the ones I am talking about. They make them for everything these days. as it were.

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. versus 7.1

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Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

Today’s guest blog post comes from Erik Gaandt, who has written this article for WhoIsHostingThis.com – see here for their iPage review results. Erik is a freelance technology writer and his articles appear on various website marketing blogs. It makes sense to start planning early; doing this will save you the trouble of a maintenance headache later on. Do you have an index?

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Count What Counts: #measurePR Words to Live By

Waxing UnLyrical

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. What a fun chat it was! that’s a conversion. Count what counts. The chat, I mean.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Big Data - Being Open Can Bring Success

Engaging Brand

Yesterday I wrote about the power of local search and it made me think about how the expectations of business has changed as well. When I started in the business world a growing concern was how the business affected the world. Was it green? Was it treating people equally? . However, this magnification of the business has taken a further step forward. . makes sense. Related articles.

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Post Length and Engagement: The Content Marketer’s Dilemma

ProBlogger

Everyone’s talking about content at the moment: from those using content marketing to sell business-to-business , to pro niche bloggers , and of course, us here at problogger.net. Image courtesy stock.xchng user lusi It was also a topic that we dealt with on Monday’s #blogchat session on Twitter. Among the topics that have come up in these discussions is one of length. The stats.

The Thesis Theme is Gone

Ari Herzog

I installed the Thesis theme on November 6, 2008. WordPress was new to me that year, having migrated from Google’s Blogspot system a month earlier; and I wanted to display certain features on my blog. didn’t want to spend countless hours learning CSS and PHP programming to do it on my own so it made fiscal sense to pay for a what you see is what you get premium theme. Got a question?

Thinking Aloud in 2012

Net-Savvy Executive

Around the end of the year—or the beginning—I look at the numbers to see which blog posts people have looked at the most, and it's always the old posts that dominate the list. It's the same for 2012: only one of the top 10 posts in 2012 was something I wrote in 2012. Since the stats favor the old posts, here's a recap of some of the stuff I'd hope you didn't miss. Blogging 2012

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why your business must own its content

The Way of the Web

Businesses can hire office space from as little as an hour of time, can lease hardware or make use of cloud computing solutions, and can compete on a relatively level playing field online with just a cheap hosting account. But conversely, it’s never been more important to own the central location where you’re creating and publishing your content. There’s a timely reminder of the terms and conditions for LinkedIn, Twitter and Facebook by Luke Brynley-Jones, which highlights the extensive agreements you make when signing up to a social network for yourself or for your business.

Step-by-Step Social Media Presence Guide

The New Strategist

The smart folks over at Intuit put together this brilliant easy-to-follow infographic for businesses that are either new at social communications, or are looking to boost the effectiveness of their social presence in 2013. Link to Intuit Small Business Blog -> [link]. intuit social media tips guide social communications small business strategy marketing

How To Convert Local Traffic

Small Business Mavericks

Matt McGee has done it again. Provided food for thought where local blogging is concerned. If you are a local business and you want to create content that will attract local customers, then creating content with geotargeted terms may seem like a good idea. In actuality, it’s a double-edged sword. On the one hand you can get a lot of traffic related to your local area. On the other hand, much of it can be untargeted traffic if you write about the wrong geotargeted stuff. If you can’t tie it into the core service of your business, it’s better to stay away from it.

Why your business must own its content

The Way of the Web

Businesses can hire office space from as little as an hour of time, can lease hardware or make use of cloud computing solutions, and can compete on a relatively level playing field online with just a cheap hosting account. But conversely, it’s never been more important to own the central location where you’re creating and publishing your content. There’s a timely reminder of the terms and conditions for LinkedIn, Twitter and Facebook by Luke Brynley-Jones, which highlights the extensive agreements you make when signing up to a social network for yourself or for your business.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller

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