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SPIN SUCKS JUNE 18, 2012 Wal-Mart in Hot Water: Honesty and Transparency an Issue You know how we talk about transparency on the web? As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there? But you know what? This goes for offline, too. Enter Wal-Mart and Their PR Firm. Wrong. | JUGNOO JUNE 18, 2012 Do You Dive, Jump, Wade or Splash Into Social Media? ? Forgive the metaphor. It’s hard to resist because I’m an Aquarius and also because the weather these days has been unseasonably summery. When you think about your social media personality are you a diver, jumper, wader or splasher? Where in the proverbial water park do you fit in? Diver: You’re a natural and effortlessly glide into new networks. mean in a good sense. So you make dumb mistakes. | DANNY BROWN JUNE 18, 2012 Should You Care About Losing Blog Subscribers? Maybe. It depends. know – crappy answer, right? But each one can be applied to the question of losing blog subscribers and whether you should care or not. After all, as bloggers, we’re more often than not told that “it’s all about the list”. This usually refers to an email list, and why building one is important for your blog’s growth. m not going to get into the “do I need a list or not?” | IDACONCPTS JUNE 18, 2012 How to Name an Image for SEO Purposes When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure. | | | | | | | | | -
SPIN SUCKS | MONDAY, JUNE 18, 2012 Afraid To Succeed? Sufferers Unite Today’s guest post is written by Pamela Wright. Maybe you should call Bill. He has more experience with this than I do.”. I can give you the name of a person who can do this for you. He’s a lot more expensive than I am, but he is worth it.”. I learned everything I know from her. m sure she is available.”. These are some of my favorite things to say to potential clients when I am feeling inadequate for the task. The problem? m not inadequate for the task. m not even so overworked that I can’t take any more clients. The real problem? This cushion alone is worth $500. m not through yet! MORE >> -
SIMON MAINWARING | MONDAY, JUNE 18, 2012 The expanding Social TV landscape and where your brand fits in Source: Trendrr. few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of that inforgraphic is compounded when you consider the explosion of the Social TV ecosystem show above. This chart shows the main players in the Social TV landscape and the niches they occupy. As you study the chart above you’ll notice everything from Social TV content providers to Meta Data suppliers to Analytic Tools to Content syndication. So take a moment to study these two info graphics and ask yourself three questions: 1. MORE >> -
QUICK ONLINE TIPS | MONDAY, JUNE 18, 2012 How to Add Post Thumbnails to Any WordPress Theme -
JEFF KORHAN | MONDAY, JUNE 18, 2012 10 LinkedIn Tips for Growing Your Business This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network , LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow your business? The real value of LinkedIn for businesses is to connect one-to-one with other business professionals. In the book, Mr. Hoffman also states a key point about business networking: “It’s better to be the best connected than the most connected.”. MORE >> -
FEVER BEE | MONDAY, JUNE 18, 2012 Summer Reading For Community Professionals Summer is coming up. If you haven't read many community book, here is a list that will help you get started (in order of priority too!). 1) Robert Kraut & Paul Resnick - Building Successful Online Communities: Evidence-Based Social Design This is a rare book in the community genre, one that combines data and theory into proven hypothesis which are then verified. This is the best community book we have. If you only read one book this summer, make it this one. 2) Dale Carnegie - How To Win Friends and Influence People This is vital for day to day interactions with members. MORE >> -
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- Facebook publishes first ever SEO advice for Facebook Pages DIGITAL DIVA | MONDAY, JUNE 18, 2012
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