Wed.Apr 18, 2012

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.

Marketing 206
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Dick Clark jokes - too soon!

Socialized

Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well.

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Trending Sources

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How To Develop a Routine to Manage Social Media

Kikolani

This is a guest post by Justin McGill. When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! Photo Credit: Mark Biddle. Developing Your Routine.

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Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. As Jay mentioned in his post yesterday , there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster.

Tools 156
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Why? Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Hooey. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

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An Internet Search is the New First Impression

Idaconcpts

Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. While I was aware of how critical it is to follow the “golden rule” before arriving here, living on tight community has showed that in the end “everybody knows everybody” No matter what you do, somebody is always watching. Locals call it the “coconut wireless” The Internet has boosted this “coconut wireless” to the extreme.

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More Trending

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Finding The Perfect Pitch

Twist Image

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business.

RFP 106
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Using Facebook’s Inbuilt Tools To Increase Your Reach

Small Business Mavericks

When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach. Youtube runs a close second, however, visitors to Youtube are looking for videos – visitors to Facebook want to either communicate with the world, or play games.

Tools 87
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Get Off the Plateau: Growth Tips for Mature Blogs

ProBlogger

Once the heady days of new-blog success are over, many bloggers find themselves on a plateau. Readership has stalled, subscriptions seem to be maintaining momentum but not growing, and you’re having trouble squeezing more value out of your already-loyal customer base. What should you do? There are a number of ways to kick yourself off that plateau and move into a new phase of blog growth.

Tips 42
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Cartoon of the day

Jeff Esposito

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Most Important Skill for Long-term Blogging Success

ProBlogger

This guest post is by Amy Parmenter of ParmFarm.com. In the early stages of blogging, content is definitely king, but if you hope to be in it long-term, creativity must rule the day. It’s easy to think of new ideas when you’ve only been blogging a few months, but what will you write about next year? How will you offer new ideas—or the same ideas from a fresh perspective?

Skills 39
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Women at Work

Waxing UnLyrical

Harrison Kratz shared an interesting infographic with me the other day, which I wanted to share with you. It’s called “Women @ Work” and, as you can probably tell, it’s a snapshot of where women stand today in the workplace. It has sound bites from the likes of Arianna Huffington, Sheryl Sandberg, and Sara Blakely (who’s going to admit to owning at least one pair of Spanx, then?).

Startup 242
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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single update!

Lurker 195
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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single update!

Lurker 196
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.