Wed.Apr 18, 2012

Trending Sources

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another.

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Dissociation: Associations and the Reality of Irrelevance

SocialFish

I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. Maddie had asked me if I had any thoughts on “associations”; I am, after all, about to be a freshly minted “real person” – leaving grad school in May. She asked, “did you consider joining one in your quest for a job?” They are organized. Is it?

Optimize: a Holistic View of Content and Marketing Optimization

Conversionation

Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.

How to Measure ROI When It’s Not Tied to Sales

Spin Sucks

Today’s guest post is written by Jenn Whinnem. Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy. Because our social media goals are not connected to money flowing into our organization, we have a different kind of ROI.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How To Develop a Routine to Manage Social Media

Kikolani

This is a guest post by Justin McGill. When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! Photo Credit: Mark Biddle. Developing Your Routine. Be sure to make your messages count.

Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. DivvyHQ. Pinterest. That’s it. GroupHigh.

Women at Work

Waxing UnLyrical

Harrison Kratz shared an interesting infographic with me the other day, which I wanted to share with you. It’s called “Women @ Work” and, as you can probably tell, it’s a snapshot of where women stand today in the workplace. love seeing how much women have advanced in the workplace, but part of me also thinks we are having the same conversation over and over again. remember.

Dick Clark jokes - too soon!

Socialized

Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well

A World Gone Social

Learn how companies must adapt to survive.

Finding The Perfect Pitch

Twist Image

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. After years of building teams and pitching new business, you come to realize how subjective and arbitrary the process is. In short, it's not a science. Define the deliverables. Clear scoring.

Never Underestimate The Value Of A Good Editor

Small Business Mavericks

Reputation is becoming one of the most important factors in the success of any online business. For commercial entities, reputation is gained and lost in a number of areas. One of the most obvious is through consumer reviews. Whilst maybe not as important, the quality of your content in terms of good grammar, spelling, and layout can have an impact on your reputation – and that impact is often immediate. If an individual has found your website, you want to keep them online for as long as possible. In most cases, editing that content can help to stem the loss of potential customers.

Get Off the Plateau: Growth Tips for Mature Blogs

ProBlogger

Once the heady days of new-blog success are over, many bloggers find themselves on a plateau. Readership has stalled, subscriptions seem to be maintaining momentum but not growing, and you’re having trouble squeezing more value out of your already-loyal customer base. What should you do? There are a number of ways to kick yourself off that plateau and move into a new phase of blog growth. The ones that will work for you will depend on your blog’s niche and audience, where your skills lie, and what you’ve already tried. First, secure your position. Review posts.

How to create a timeless brand

Engaging Brand

"I wanted to create a timeless building.This means combining the minimum and maximum from the past, present and future". love this quote from architect Hans Jorg Goritz about his approach to the new parliament building in Leichenstein. read the quote in Monocle magazine and it got me thinking about branding. In a sense social marketing is all about the connection of time. It is about bridging time.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Most Important Skill for Long-term Blogging Success

ProBlogger

This guest post is by Amy Parmenter of ParmFarm.com. In the early stages of blogging, content is definitely king, but if you hope to be in it long-term, creativity must rule the day. It’s easy to think of new ideas when you’ve only been blogging a few months, but what will you write about next year? How will you offer new ideas—or the same ideas from a fresh perspective? In order to be a ProBlogger you must be a good writer and a creative thinker. Do you have what it takes? Here’s a test. If you were to win Darren’s free trip to Australia , how many blog posts could you generate? Help them.

An Internet Search is the New First Impression

Idaconcpts

Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. While I was aware of how critical it is to follow the “golden rule” before arriving here, living on tight community has showed that in the end “everybody knows everybody” No matter what you do, somebody is always watching. The New First Impression. Hiring somebody?

Using Facebook’s Inbuilt Tools To Increase Your Reach

Small Business Mavericks

When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is  a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach. Youtube runs a close second, however, visitors to Youtube are looking for videos – visitors to Facebook want to either communicate with the world, or play games. For most people, it’s both. One of the keys to using Facebook effectively is  by gaining visitors who are going to ‘like’ you.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

The New Strategist

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be a great time for everyone to order a bucket of chicken. They rarely end well.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Old People

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