Sun.Jan 15, 2012

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Corporate Humanism is the #1 Trend Business Trend that Matters in 2012


… at least according to the always super smart Rohit Bhargava. This slide speaks for itself; and it’s what we’re digging deep into in Humanize. The book breaks down how human organizations work at all levels, and explains how exactly you can start helping your organization become more human. Check out the full slide deck from Rohit here.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

QR codes ask a lot of prospective users. Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG). Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). Be motivated enough to actually perform behaviors 1-3. When should it be used? sustainability!) Bravo Scotty’s.

Marketing Has No Future Without Better Education

Twist Image

Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. blogging.

A New Linking Strategy: Out is the New In


I’ve been thinking a lot about my linking strategy lately. Trying to get incoming backlinks, making sure I have good inner links… But one area that I think is too often overlooked is outbound links. Hello, it’s called the “web” Image copyright stock.xchng user lusi When HTML was initially designed (and yes, I’m old enough to remember those days), the resulting conglomeration of pages was called the World Wide Web. Because the structure of the pages resembled a spider’s web. There was no central starting point. It has to change. Who else thinks this way?

A World Gone Social

Learn how companies must adapt to survive.

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Are you ready to find your Next?

Jeff Esposito

This post contains video. If you can’t view, click here. I am very happy that the folks over at McGraw Hill sent me a copy of this book to review. While many books challenge you to change your way of thinking, not many offer real world examples of companies that have done it and are thriving. If you want to pick up a copy for less, click here (Amazon affiliate link).