I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. Chapman ( here , here , and here ) and Adam Singer and Arik Hanson and Michael Schechter (on this very blog yesterday) wrote, I think everyone is missing the biggest lesson of all: Twitter is not a promotion and publicity tool. It’s not a sales tool. It is a social tool. And what do we all know about Klout? Let me show you what I mean. Following is their tweet stream the night this all broke loose. MORE >>

This is a guest post by Leo Widrich. It was less than 6 months ago that I decided to fully start out on Twitter. soon got sucked in to a fantastic environment of helpful and knowledgeable tweeps. was blogging for a while before. Vividly I applied some key lessons I learnt and my experience was that it worked extremely well on Twitter too. The most important part was that it came naturally because I was already used to these techniques. Don’t Rant – Copy Counts. Fortunately the time when Twitter was a ranting tool you would use to put your thoughts out to no one and anyone is gone. Photo Credit. MORE >>

Just the other day I was sitting in a meeting with a new client, I was hired to overlook the Social Media efforts and new web design for a company. Basically, my client has quite a few businesses and is about to make a large investment in this particular one and fair enough, he just needed to know my thoughts on what was up. Won’t bore you with the details, it was quite a long lunch meeting and the food was pretty bad too. My general feeling as I walked out was, oh my! CEO’s and managers, you must be 100% sure that you own and control every single one of them. b) Know the tools! d) Strategy. MORE >>

I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because. many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions. When the market is ‘winner takes all’- then you only have one option and that is to grow largest in the quickest possible time-leveraging network effect to the fullest. None of them is a clear winner. MORE >>

So you have a couple of websites, which have been getting organic traffic from Google for a couple of years. You are happy because your sites are generating sales or ad-revenue organically and you can just focus on the content and services, without having to worry about getting customers. Then one fine morning, you see a huge drop in hits. All your traffic has just vanished in thin air! You check your site analytics program and find that the traffic from Google has suddenly disappeared. Most of them are clueless about the reasons that led their websites being penalized at Google. MORE >>