Wed.Oct 05, 2011

Trending Sources

Social media salaries, titles, and job descriptions


Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics

The Lesson Brands Can Learn from Ragu

Spin Sucks

I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. It’s not a sales tool. It is a social tool. And what do we all know about Klout? But it’s NOT the way you develop your list and begin sending links to those perceived influencers. Mom or dad?”

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Return On Influence Can Return From Whence It Came

Dave Fleet

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? To ” There you have it – your “new” ROI – return on influence. Really?

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

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Social Media Automation 101

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5 Things Blogging Taught Me About Tweeting


This is a guest post by Leo Widrich. It was less than 6 months ago that I decided to fully start out on Twitter. soon got sucked in to a fantastic environment of helpful and knowledgeable tweeps. I was blogging for a while before. Vividly I applied some key lessons I learnt and my experience was that it worked extremely well on Twitter too. Don’t Rant – Copy Counts. Make your Tweets great.

Reason Number 1,000,000 Not to Depend on Facebook: They’re Removing the Discussion Tab From Pages


I make no bones about my ongoing love/hate relationship with Facebook , but lately I have to say it’s veering more toward straight-up hatred. Is it because of their new “ frictionless sharing ,” you ask? Nope, although I’m not happy about that, of course. Is it because I can no longer admin or even monitor my org’s Facebook page from the iPhone app? No, although it’s annoying as hell and a total backslide in functionality. Like to the point that the app isn’t even usable anymore? Well, almost, but nope, that’s not the reason either. Of course not.

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Social Media Marketing

Steve Jobs has died at the age of 56. His life's work at Apple literally changed the face of the earth. Undoubtedly, he'll go down in history alongside the likes of Alexander Graham Bell, Thomas Edison and Henry Ford. Let's remember Steve in his own words, " How to live before you die ," in his Stanford Commencement speech of 2005: R.I.P. Steve Jobs. May we all live such a life. --. Apple

Audience Segmentation Lessons from Google Plus

Convince & Convert

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an invite shortly after Google announced its new project. Inside the Circles of Trust.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Ottawa's eWomen Network: 19 Oct ? Arc Hotel | Sherrilynne Starkie

Sherrilynne Starkie

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LOOKK: Community That Connects Designers With Consumers


Tweet Social media is used in different industries in different ways. So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. What is LOOKK? How does it work? What’s so great about it? How Small Businesses Can Use LinkedIn to Grow.

Steve Jobs, Marketing Genius

Geoff Livingston

Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. In entertainment and in work, Apple has been and continues to be a part of life. Yes, the products walk the talk.

The End Of Change. The End Of Unusual.

Twist Image

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are proposing that the world has changed and that it's no longer business as usual (my hand is raised as I bow my head with guilt). We're often guilty of scaring clients into working with us because the Marketing of today is not the marketing they're "used" to doing (the world of yesterday). for free. Has Marketing changed forever? What does a brand want? Greatness. Money.

A World Gone Social

Learn how companies must adapt to survive.

Go Behind The Numbers To Determine Success

Diva Marketing Blog

How do you determine business success? Not only in marketing communications but in customer service or even with nonprofit programs. Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Perhaps a post for another day.

In social media, cluttering the space, confuses the topic

Direct Marketing Observations

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I got a standing ovation for that one. didn’t get a standing O from my daughter however. On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. Why the flip-flop? So what happened? But really? Better?

Online Classifieds-Is It A Winner Takes All Market?

Atom Thought

I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because. many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions. When the market is ‘winner takes all’- then you only have one option and that is to grow largest in the quickest possible time-leveraging network effect to the fullest. None of them is a clear winner.

Mailed vs Email Greetings for the Holidays

Small Business Mavericks

The holiday season is just around the corner and will be upon us quicker than we can say “Holiday Greeting Cards!”. Living in a world filled with technology, do you still mail out your cards via the USPS or do you send out e-cards? If you’re sending out e-cards, do they convey the same depth of emotion which a hand picked, hand written card is thought to expresses? According to the Greeting Card Association (GCA), approximately 7 billion greeting cards are purchased annually in the U.S., generating $7.5 billion in retail sales. Consumers rarely send an e-greeting to replace a traditional card.

Social Media Marketing GPS

Thank You Steve

Bare Feet Studios

First, mahalo to Apple for giving us such a stunning home page in honor of Steve’s passing from this world. I am bursting with feelings tonight as I write this post. Which could go in so many directions. What I take from him and the way he lived his life is the feverish attachment to being who he was. He was a perfectionist, and not afraid of it. He was odd, and not afraid of it.

Are You Blogging Just Like Everyone Else?


It’s a paradox. The pundits encourage bloggers to find a niche, think differently, and say something unique and valuable. Then they give us standard formulae for producing content, as if your unique voice, approach, readership, and topic will be neatly addressed by a preselection of three or four formats. The formats. In editing the content at ProBlogger and FeelGooder, I receive posts in the same few styles over and over and over (and over). These are the most common. The personal story. ” The news report. The how-to. The how-to is a process, and is often presented as a list post.

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Are you a chult? 10 Ways to Become a Chult

Engaging Brand

The business world can be frantic, it can drain energy if you let it. To be successful I find that you need to combine the innocence of the child with the wisdom of age.a chult' strategy! The curiosity of a child with the knowledge of an adult. . The wonder of a child with the sense of an adult. The innocence of a child with the pragmatism of an adult. What would you you could be a "chult"!

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur War on the inane Wiley Miller


How to Be Social: A Social Media Manifesto