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WAXING UNLYRICAL JULY 27, 2011 Should You Use a QR Code? Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. | MINDJUMPERS JULY 27, 2011 How to Drive Business Value with Social Marketing Funnel [white paper] Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries. | CONVERSIONATION JULY 27, 2011 Word of Mouth Marketing: When a Human Phenomenon Goes Business People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. However, the rules of word of mouth marketing have changed and evolved and they continue to evolve. Period. Remember the ripple effect. | SPIN SUCKS JULY 27, 2011 Three Ideas for Self-Promoting Without Being Icky This post is written by Lisa Gerber. My hometown, Sandpoint, Idaho , was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally. To say we are excited and proud is an understatement. Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Badges. | | | | | | | | | -
GEOFF LIVINGSTON | WEDNESDAY, JULY 27, 2011 The Punish Geoff Fundraiser Image by Connie Reece. Why punish me? Well, opinionated bloggers tend to ruffle a few feathers along the way. What better way to help my good friend Mark Horvath fight homelessness through InvisiblePeople.tv , and get a $10,000 matching grant from the Pierce Foundation than to give my “frenemies a chance to get even! Feel like I’ve give you too much grief about your product or content? Did I unfairly shut you down in a conversation or tell you to go pound sand? Perhaps you just think I’m a bit too snarky for my own good? Or maybe I really pissed you off! GET EVEN ! Cause MORE >> -
SPIN SUCKS | WEDNESDAY, JULY 27, 2011 PR, the Murdoch Affair, and Telling the Truth On Inside PR this week, Joe Thornley , Martin Waxman , and I chat about Rupert Murdoch’s appearance before Parliament. What started the conversation was a really interesting blog post from Jeff Jarvis called “ PR and Corruption Theater.. Side note: I totally have a crush on Jarvis. It started when I read “ What Would Google Do. It’s only increased since reading his blog consistently. But I’m finally willing to admit it publicly after he went off on Washington about the debt ceiling. Back to Murdoch. Was James coached to be a parody of a droning MBA? MORE >> -
FRESHNETWORKS | WEDNESDAY, JULY 27, 2011 Google+: A social networking site or the future of search engine marketing? So Google has launched its first foray into social networking with the launch of Google+. Or has it? This may be somewhat of a conspiracy theory, but a few of us here at FreshNetworks were questioning whether Google+ is about social networking at all, or if it’s about something else…namely, changing the future of search engine marketing (SEM). Think about point number 2 of Google’s “10 things manifesto: ‘It’s best to do one thing really, really well. We do search. Think about this. your website. Tweet This! Share this on Facebook. Share this on del.icio.us. MORE >> -
SOCIALFISH | WEDNESDAY, JULY 27, 2011 Social Means Conflict If you know me at all well, then you know I have a master’s degree in conflict resolution. got it twenty years ago and have been using it professionally ever since. I’ve done lots of work on conflict in organizational settings, and early in my career I was working with people in areas of ethnic conflict, like Cyprus. One of the main insights from the conflict resolution field is the idea that conflict is a natural part of every living system. Conflict is actually required for creativity and growth and development. So what does this have to do with social media and organizations? MORE >> -
SIMON MAINWARING | WEDNESDAY, JULY 27, 2011 Beyond Google+: From circles to social cartography One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out , the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what Google+ calls ‘circles’ that expand and contract as we pass through various life stages, jobs, relationships and experiences in our lives. This contrast is very instructive as to the future, and is particularly important for brands trying to engage with their customer communities. MORE >> -
- The Guru Strategy Will Fail THE RELATIONSHIP ECONOMY | WEDNESDAY, JULY 27, 2011
- Goodbye, Voice of God (in Journalism) ENGAGE | WEDNESDAY, JULY 27, 2011
- Why Should Your Blog Be Within Your Domain? PWB MARKETING BLOG | WEDNESDAY, JULY 27, 2011
- Email Press Release Optimization Circa 1999 ADAM SHERK | WEDNESDAY, JULY 27, 2011
- Great journalism – impartial but not neutral? THE WAY OF THE WEB | WEDNESDAY, JULY 27, 2011
- Social Media Class of 2011: The Yearbook [Infographic] SOSHABLE | WEDNESDAY, JULY 27, 2011
- You MUST Post Every Day on Your Blog [Misconceptions New Bloggers Have #2] PROBLOGGER | WEDNESDAY, JULY 27, 2011
- The 10 Trends In Technology You Must Pay Attention To TWIST IMAGE | WEDNESDAY, JULY 27, 2011
- 3 Great Social Media Lessons From Ancient History KIKOLANI | WEDNESDAY, JULY 27, 2011
- Search Engines Affect Our Memory SOCIALNOMICS | WEDNESDAY, JULY 27, 2011
- Living On the Web With Chromebook Good for Battery Life LOUIS GRAY | WEDNESDAY, JULY 27, 2011
- How Social Media Gave True Blood a Transfusion BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 27, 2011
- The Solution To Being Overwhelmed FEVER BEE | WEDNESDAY, JULY 27, 2011
- Is HTML Or A CMS Better? SMALL BUSINESS MAVERICKS | WEDNESDAY, JULY 27, 2011
- Personal [INFOGRAPHICS] prove the medium has jumped the shark JEFF ESPOSITO | WEDNESDAY, JULY 27, 2011
- Quality Lead Generation through Blogging INBLURBS | WEDNESDAY, JULY 27, 2011
- Wordless Wednesday: A Surprise Visitor FIREBELLY | WEDNESDAY, JULY 27, 2011
- So much going on – launch of Social Media Analytics And Web Journal, July 20th to July 26th WEB METRICS GURU | WEDNESDAY, JULY 27, 2011
- 3 Ways to Expand Your Writing Horizons CREATIVE RAMBLINGS | WEDNESDAY, JULY 27, 2011
- Why Google has dropped the ball with Google+ business accounts DANNY WHATMOUGH | WEDNESDAY, JULY 27, 2011
- Understanding Resistance to Emergent Collaboration JACOB MORGAN | WEDNESDAY, JULY 27, 2011
- Diversifying Yourself Into a Platform Business CONVINCE & CONVERT | WEDNESDAY, JULY 27, 2011
- Why Bieber SEO Copywriting Sex Doesn’t iPad Work Minecraft PROBLOGGER | WEDNESDAY, JULY 27, 2011
- When Hate Turns to Apathy GEOFF LIVINGSTON | WEDNESDAY, JULY 27, 2011
- Maximizing Conversion Rates through Targeting BILL HARTZER | WEDNESDAY, JULY 27, 2011
- Cartoon of the day JEFF ESPOSITO | WEDNESDAY, JULY 27, 2011
- Manufacturers: 5 Reasons Why Content is King TRADESMEN INSIGHTS | WEDNESDAY, JULY 27, 2011
- Cartoon of the day JEFF ESPOSITO | WEDNESDAY, JULY 27, 2011
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