Sat.Dec 03, 2016

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Today’s online influencers are tough

Socialmedia.biz

B ack in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground? 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?