Wed.Oct 19, 2016

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Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation.

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How to Use Instagram on Your Desktop

Jenn's Trends

If you’re a business owner or marketer, chances are you spend more time on your computer at work than you do on your smartphone. Which can make managing Instagram moderately frustrating. Since Instagram was designed as a smartphone app, they have inherently made it smartphone friendly and desktop not-so-friendly. But, in the last year or… The post How to Use Instagram on Your Desktop appeared first on Jenn's Trends.

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Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Implementation is as simple as contacting your Facebook rep, filling out a spreadsheet and having your rep upload it into the system.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Top 10 Trends Driving Marketing in 2017

Meltwater

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

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What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

Buffer Social

How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands.

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#132: How to Cultivate an “Opportunity Knocks Every Time” Mindset with Patrick Bet-David

Amy Porterfield

Your first webinar didn’t convert. You wanted to launch your course two weeks ago, but you just can’t get your content outline together. Your Facebook ads are seeing clicks, but not getting quality leads. What do you do when setbacks show up in your business? Bury your head in the sand? Or, pick yourself up […]. The post #132: How to Cultivate an “Opportunity Knocks Every Time” Mindset with Patrick Bet-David appeared first on Amy Porterfield | Online Marketing Expert.

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The Quickest Way to Build Trust Online

ProBlogger

This is a guest post by Lisa Corduff. Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. We can hit PUBLISH and feel like the whole world will explode with excitement or emotion over the information we have shared.

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Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. 1.