How To: Measure Success For a Product Launch
Waxing UnLyrical
OCTOBER 12, 2016
Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.
Let's personalize your content