4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
Waxing UnLyrical
JULY 22, 2016
You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The architects of the scorecard – Richard Bagnall, Prof.
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