Tue.May 24, 2016

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter). The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

$704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. 1 million tweets per day using #Coachella branded hashtag. 40+ million globally experienced #Coachella via Snapchat. 239 million total reach. You heard us right. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. every year.

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11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion

Kikolani

When looking to set up a website, most of us are rather linear in our approach. We pick a platform, put together a color scheme, figure out some fonts that fit into our brand’s style, slap a logo on the website and call it good. However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective.

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3 Big Changes to Twitter’s Character Count

Ignite Social Media

Earlier this month, word came out that links and photos would no longer count towards Twitter’s 140-character limit. While this was exciting to some and rejected by some who don’t like change , it had yet to be confirmed by Twitter directly. That all changed Tuesday morning when Twitter announced several upcoming changes to their character count. Beyond the already (but unofficially) announced new rules for images and links, here are the big changes that Twitter said will be rolled out over the

Upcoming 110
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How 3M Uses Daily Science to Maximize Social Results

Convince & Convert

Data Driven Social Success. 3M is one of those pervasive companies that somehow manages to manufacture the majority of products you have in your office. From Post-it notes to stethoscopes and wrist braces to dish sponges, it is entirely possible that you use any one of their 19,181 US products every day. Adding to this already impressive American presence the fact that two-thirds of their business is outside the US, then you really begin to get an idea of the scale of 3M and its global impact.

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How Do Emerging Economies Compare In Terms of Internet Access?

The Realtime Report

How Do Emerging Economies Compare In Terms of Internet Access? The Internet has become an integral part of life across the world as well as a huge driver of economic growth, but a comparison of country by country shows that some parts of the world continue to play catch up in terms of Internet infrastructure and access. In those emerging economies where Internet access has taken off, the effects have been transformative.

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How to Run an Actual Engaging Twitter Contest

Sprout Social

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets.

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3 Steps to Bridge the Gap Between Online and Offline Channels

Meltwater

Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to… Read More.

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High-Performing Facebook Ads: It’s a Numbers Game

Razor Social

Facebook Ads flat out WORK! Not for just a few people. Not just for highly skilled digital marketers or businesses in a few niches, but for everybody! GUEST POST: Here is a guest post from the awesome Terry Williamson from Boom Social. Here is the most recent example of how they worked for my company, Boom! Social. In the first two weeks of May we spent $10,444.60 on Facebook Ads to give away 7,538 copies of this lead magnet.

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Image Recognition in Action: Are You Nutella?

Talkwalker SM

Customers are telling great stories online. The way users interact with brands today is changing, and visuals are at the heart of these new relationships. Using our groundbreaking image recognition technology , we looked at the types of visual posts that users have shared about Nutella and prepared a short video about the story that Nutella lovers are telling on social media. .

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How (and When) to Register a Trademark Without Hiccups

ProBlogger

This is a guest contribution from Jeanette Jifkins of Onyx Online Law , The best brand name in the world isn’t worth anything unless it helps you make money. So why would you trade mark your name before you even know if you have a business? If you talk to lawyer who spends their working life immersed in IP law (intellectual property law), they usually want you to register your trade mark without delay.

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Let’s Be Clear on Content Creation vs. Content Curation

agora pulse

Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers.

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New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters

Buffer Social

What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit. Twitter co-founder and chief executive Jack Dorsey told the BBC that “It doesn’t make sense to anyone.

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11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook

Convince & Convert

Image via BigStock. Donald Trump’s machinations are routinely described as “shocking” and “revolutionary” by political observers. They claim he has “reinvented modern politics.” And maybe he has. But when you remove Trump’s (and to a certain degree, Bernie’s) actions from the context of campaigns and elections, they are neither shocking nor revolutionary.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.