Fri.May 06, 2016

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How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

When I keynote, I often kick off with a joke. And the punch line to this one – how many PR people does it take to change a lightbulb? – usually gets a big laugh. There are a bunch of punch lines, by the way, as I learned from my Facebook friends a few years ago: “That’s a great question. I’ll have our spokesperson get back to you shortly.” “I can neither confirm nor deny that PR people can change lightbulbs.” “Excellent question, and you rais

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5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Interest rates are low, the economy is doing well , and technologies that can make your work more efficient and effective are getting less and less expensive. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department.

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How Brands Celebrate Star Wars Day on May 4th

Unmetric

Star Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day ) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content. Here's how Star Wars Day has grown over the years.

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What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

This week we’re changing things up a bit. Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. There’s a whole slew of interesting nuggets of information out there, and we’d love to share it with you. Whether it’s webinars or podcasts that you should be listening to, or just something new about Instagram that caught our eye, it’ll all be here!

Team 92
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This Week in Social: Instagram Business Profiles, Twitter Connect and Some New Facebook Engagement Stats

Buffer Social

It’s been another fast-paced, exciting week in the world of social media. In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Let’s dive in! What’s new in social this week. Facebook testing content categories.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

So apparently you guys were just as confused as the rest of social media with the Facebook brand promotion brouhaha? You loved Laney’s post unpacking that for those of us who had little clue of what was going on. I don’t know about you, but I feel much better after reading it! So much to talk about today, not the least of which some changes at Instagram that look eerily similar to early Facebook ones.

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Social Media. You're Doing It Wrong.

Twist Image

It's getting harder and harder to do social media right these days. There is a collective frustration with brands and organizations playing in the social media space. On one hand, we want brands and organizations to listen to consumers. To be present. To engage and connect in a much more human way. On the other hand, the collective "we" likes to not only judge, but pass judgement.

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The Many Faces of Facebook Ads

The Social Media Hat

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. And this is because of the excellent results that Facebook advertising generates for businesses.

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Six Links Worthy Of Your Attention #307

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. Believe it or not, this is an opportune time to kick promotions up a notch. 84 percent of people celebrate Mother’s Day, yet a whopping 48 percent of people don’t shop for mom until the last week or few days leading up to the holiday.

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7 Boomdiggity Productivity Hacks

Absolute PA

Y’know as a culture we’ve been programmed to think that long hours = more work. Some entrepreneurs wear their 50, 60, 70(eeeek) hour weeks on their sleeve. Like a badge of pride. I say that’s the outdated way. The modern way of running your business does NOT include: Crazy hours or 52/7 working (even when your work is so addictive it’s ALL you want to.