Jon Loomer
MAY 5, 2016
The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy.
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.
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Pam Moore
MAY 5, 2016
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.
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Jenn's Trends
MAY 5, 2016
One of my favorite things on Instagram is a clean, pretty, cohesive account. When a brand or business can figure out their exact style so perfectly that every photo is uniquely and beautifully their own, that’s a solid win in my books. And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends.
Convince & Convert
MAY 5, 2016
Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. It all started with The First Lady, Michelle Obama, who took to Twitter to throw out the first shot (er, tweet) at none other than Prince Harry.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
MAY 5, 2016
There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering system to purchase something from your website, they should get a confirmation email, so they know the order went through properly and when they can expect it to be fu
Idaconcpts
MAY 5, 2016
It’s Monday morning. You arrive at work bright and early, ready to tackle the day. When you log in to your email, you see a message from your boss marked urgent, and asking you to initiate a wire transfer of $100,000 to cover some consulting fees. Wanting to impress your boss, you do as you’re asked — only to find out a few hours later that your boss never sent the email, and your company is now out $100,000.
Convince & Convert
MAY 5, 2016
Abbott Laboratories Buys St. Jude Medical. Yesterday, it was announced that Abbott Labs would acquire St. Jude Medical in a $25 billion deal to expand heart device research and business. The news of the merger sent Abbott Labs straight to the top of headlines, with a massive spike in mention volume last Thursday morning: AbbVie Acquires Stemcentrx. In a related industry turn of events, AbbVie Biotherapeutics Corporation (a spin-off of Abbott Laboratories) has decided to expand its oncology prese
Kikolani
MAY 5, 2016
As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content. Some are wondering: Why bother with link building when you can just share your content on social media?
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Convince & Convert
MAY 5, 2016
Framing, Simplifying, and Getting Clarity. When the word “strategy” is said out loud to someone in person, you’ll often see a slow fade backwards as they suddenly think of something they absolutely must do immediately. Many conjure up the terrifying image of a dusty binder on a shelf (usually one of many) filled with multi-colored tabs and diagrams that have not seen the light of day in many moons.
Devumi
MAY 5, 2016
Getting the most out of your Twitter experience, in the shortest amount of time possible, takes some help. You can get this help in any number of ways, and one of the best types of help comes from our Twitter followers service. Make no mistake, as soon as you buy Twitter followers from us your […]. The post The Smartest Way to Use our Twitter Follower Service appeared first on Devumi.
ProBlogger
MAY 5, 2016
Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Warm Up Your Blog Readers to Become Fully Engaged Welcome to Episode 112. Today I am kicking off a mini-series of podcasts that are designed to help you to move your readers from being cold towards you […]. The post PB112: How to Warm Up Your Blog Readers and Make Them Raving Fans appeared first on ProBlogger Podcast.
Devumi
MAY 5, 2016
Getting the most out of your Twitter experience, in the shortest amount of time possible, takes some help. You can get this help in any number of ways, and one of the best types of help comes from our Twitter followers service. Make no mistake, as soon as you buy Twitter followers from us your […]. The post The Smartest Way to Use our Twitter Follower Service appeared first on Devumi.
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ProBlogger
MAY 5, 2016
This is a guest contribution from Leona Henryson. . As a blogger, you might spend several hours working on a single post. You search for topic ideas that are trending and relevant to your followers. You spend time researching and narrowing down your topic even further. You write your post, then edit and proofread until it is free from errors. Finally, you select the images that you are going to use, resize those images, and then find perfect places in your document for them.
Audiense
MAY 5, 2016
Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time. Therefore, a social media job is an exciting career option and looks set to remain one for some time.
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