Tue.May 03, 2016

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. The Content Marketing Institute (yes, there is such a thing) defines this serious marketing tool as “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defi

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What Social Media Can Learn From Content Marketing

Convince & Convert

Strategy + Content = Successful Social. Is content overheated these days? Has it just become a buzz word? Or are we paying too much attention to it and driving it into the ground? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

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How to build email subscribers from Social Media

Razor Social

I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it. And… … there’s also another difference. Seeing something on social media is like seeing a billboard as you’re driving by.

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Did You Win the Hug Your Haters Photo Contest?

Convince & Convert

It’s been 8 weeks since the launch of my newest book, Hug Your Haters. (if you haven’t grabbed a copy , I’d love your support). With this book, I’m trying to fundamentally change the way we think about customer service, from “necessary evil” to “the new marketing.” It’s working! I’ve had so many people contact me and say that the book is helping them change their internal processes and approaches to customers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ideas to Steal for Your Next Instagram Video

agora pulse

Every week I record a “1 minute moment” video. I set a timer and talk about some aspect of social media, digital or small business marketing. I’ve managed to squeeze my discussions into that 60 seconds only twice in 30 episodes. Every week I battle the timer but always seem to go overtime. It’s hard to be concise when you feel like you have a lot to say.

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3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update

ProBlogger

So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). The more interesting thing to ponder is why does everyone go bananas? It’s because anyone with an investment of time and content in a Facebook page is essentially on ‘rented’ space, and Facebook has all the control.