Fri.Apr 29, 2016

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The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end?

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What You Need to Know About the Rise of Social Selling- Jill Konrath

Social Selling Masters

If you’re a salesperson who hasn’t yet tapped into the world of social selling , this video is for you. In this three-part video series, sales expert, Jill Konrath explains exactly what social selling is. Essentially, social selling is using social networks like LinkedIn , among others, to share content, connect with prospects, and start conversations.

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A More Elegant Question About Twitter

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What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another. Still, after their quarterly earnings call this week , we see a very different Twitter than one we have known to date. In June, it will be one year since CEO Dick Costolo left (and was replaced by co-founder, Jack Dorsey ).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Lawyers, Are Your Competitors Spying On You?

Myrland Marketing

I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. He was answering a question from someone who was curious what to do when her competition follows her content. Pat inspired me to answer that question for my attorney clients.

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Humans First. Technology Second.

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It seems simple enough. Let's put each other first, before the technology. What is simple is not often what we - as humans - do. Think about it this way: what is the first thing that you touch right after you wake up? What is the last thing that you touch right before bed at night? If you are living with someone, is it your smartphone or your (smart) partner?

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Tips on Building and Maintaining a Great Relationship with Readers

ProBlogger

This is a guest contribution from Dan Goss. When it comes to blogging, nothing is more important than your readership – if you’re publishing the best content in the world with no-one to read it, you quickly get into a Zen-style conundrum. If a tree falls in the forest and no-one is there to hear it, does its content reach the target audience? Building an honest, beneficial relationship with your readers is therefore one of the most important things you can do as a writer, and something that oth

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How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. Yet we’ve all seen infographics, slides, and blog posts so cluttered with a hodgepodge of complex charts and figures, they actually depreciate the effectiveness of the content and the message.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start! How Facebook Decides Who Sees Your Updates | Edgar. Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff.

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Six Links Worthy Of Your Attention #306

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Business Books That Are Coming (That You Better Get)

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There is a whole new batch of business books that are coming out in the next few months. My book reading pace has slowed. Dramatically. Not because of Netflix (but, let's be honest, have you seen the latest seasons of Daredevil and House of Lies ?), but because there really wasn't all that much that was moving me in the non-fiction book space. I've been neck-deep in some great long-form reads online (special thanks to Pocket for making it all so accessible), but a great business book?