Firebelly

MARCH 14, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. He recently published Hug Your Haters: How to Embrace Complaints and Keep Your Customers , which is being touted as “the first modern book on customer service.” Let’s get to the questions!

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Fashion Study Issues Industry 157

Jason Yormark

MARCH 14, 2016

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be be very daunting and expensive to figure out how to drive targeted traffic and leads, not to mention, expensive.

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Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? Here are some ideas on how to hook them the right way. 1. 4 Creative Email Marketing Campaigns That Inspire Action. Why: “You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you. 2.

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Banking Campaign Consultant Training 106

Jason Yormark

MARCH 14, 2016

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive.

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Syndication Yahoo Small Business Apple 100

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Convince & Convert

MARCH 14, 2016

Navigating the Sea of Story. How can business leaders get their own brand story straight and then engage customers to participate in that story? Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. And if you haven’t considered it before, the answer may surprise you.

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Strategy How To Startup Authentication 87

Razor Social

MARCH 14, 2016

You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale.

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Conversation Content How To Buy 72

Twist Image

MARCH 14, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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Microsoft Conference Feed Feedly 40

ProBlogger

MARCH 14, 2016

There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it! While as a judge in a recent blogging competition, I was asked to consider the quality of 20 social media blogs, and what stood out to me was how dynamic content could be when it is embedded.

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Embedding Content How To Case Study 34