Thu.Mar 03, 2016

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Broken Leg & Car-Volkswagen & Bharti Axa Atyaachaar- Best Practices In Marketing & Customer Support?

Atom Thought

Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are.

Marketing 122
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Why Zappos Wants to Create a New Holiday

Convince & Convert

Image via BigStockPhoto.com. What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website , the company offers some compelling reasons for its position. Zappos celebrated Leap Day by giving all 1,600 employees the day off as a paid holiday and encouraged them to #TakeTheLeap and cross an item off of their bucket list.

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How a Global Telecoms Giant Uses Talkwalker Social Listening for Crisis Management

Talkwalker SM

In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom. Deutsche Telekom is one of the world’s largest telecommunications companies with operations spanning over 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines.

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How to Create Synergy Between Sales and Marketing Teams

Convince & Convert

Enabling Bigger Sales Through Better Marketing. As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. In today’s hosts-only show, Randy and Chris explore Oracle Marketing Cloud’s Predictions for the State of Marketing in 2016, and discuss a key trend predicted by Matt Heinz and several other thought leaders: Sales enablement.

Team 80
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Mistakes Bloggers Make with SEO and What to Do About Them

ProBlogger

Search Engine Optimisation and all that goes with it is an incredibly important part of successful blogging, but it’s also a topic than many find too advanced – particularly for beginners. It’s not unusual to get expert help in the area, and my guest on today’s ProBlogger podcast is the person I turn to for help with SEO here on ProBlogger and also Digital Photography School : Jim Stewart.

SEO 33
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How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

Image via BigStockPhoto.com. The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Because even if we do want to be fun, we still need to be professional. What if our readers don’t find our jokes funny?

B2B 89

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How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. If you’re new to press release writing and want to master this art, read our 4-step guide. 3 Reasons Writing a Press Release is Still Relevant.

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Search Engine Optimization Guide for Better Business Online

Kikolani

Do you know how many websites are published each day? Any ideas? Well, it is over a million. That means 46 people have pressed ‘publish’ by the time you read these four sentences. This makes it tough to stand out. However, you have to, if you want to make your business a successful one using search engine optimization services. Let us sit down, and talk about S to the E to the O.