Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. 8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.&

Campaign 106

Campaign Adwords Consultant Eventful 106

Convince & Convert

FEBRUARY 29, 2016

All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice. Total Mentions. Since kicking off on Monday night at the opening reception, #SMWNYC conversation has generated over 26,000 mentions, averaging 161 mentions per hour.

Social Media 82

Social Media Hashtag Eventful Conversation 82

Devumi

FEBRUARY 29, 2016

Employee socials are a great way of getting your workforce excited about the brand they work for. Too long have companies overlooked their employees. After all, why would they care about selling something to the people already working for the company? Nevertheless, studies have shown that employees have far more credibility among the public than […].

Brands 65

Brands Study Company Social Media 65

Convince & Convert

FEBRUARY 29, 2016

3-D Digital. Not only is Nick the Chief Brand Strategist at Brand Driven Digital, he is also an educator, speaker, and the author of “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.” Nick is a regular columnist at The Gazette and has also been featured in MarketingProfs, 12 Most, US News & World Report, Entrepreneur, Mashable, American Express OPEN Forum, and The Des Moines Register.

How To 76

How To Forums Education Social Networking 76

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Social Media

Firebelly

FEBRUARY 29, 2016

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Reach. The unique number of people who saw your ad. Impressions. The total number of times your ad was seen. If the 1000 people reached were each displayed the ad 5 times, then the total impressions would be 5000. Cost Per Click. How much you paid for each click.

Metrics 62

Metrics Social Media Cost Consultant 62

Devumi

FEBRUARY 29, 2016

Employee socials are a great way of getting your workforce excited about the brand they work for. Too long have companies overlooked their employees. After all, why would they care about selling something to the people already working for the company? Nevertheless, studies have shown that employees have far more credibility among the public than […].

Brands 60

Brands Study Company Social Media 60

ProBlogger

FEBRUARY 29, 2016

While traffic to a blog is usually top of mind for a blogger, the real gold is when you create recurring traffic from loyal and engaged fans. It’s all very well and good to have lots of numbers in your stats, but if nobody is interacting or sticking around, it actually doesn’t get you very far at all. With this end goal in mind, you’ll find that it’s creating content that creates memories in your audience that’s important.

How To 34

How To Conference Blogger Eventful 34

Techipedia: Tamar Weinberg

FEBRUARY 29, 2016

This post isn’t about anything I normally write about. However, another viral post stemmed my desire to write about my own train experience. This is my opinion of an exciting opportunity that I encourage you to experience at least once in your lifetime. Oh, and by the way, this is an article for the average Joe, not the average Amtrak railfan.

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Training Airlines Travel Class 159

Rebekah Radice

FEBRUARY 29, 2016

Ever wonder what the best social media image sizes are for each social network? Or how to make sure elements within your cover photos and posts meet the site specifications? In a world where change is constant, keeping up can feel next to impossible. But with the ever-increasing importance of visual marketing , staying up-to-date is a must. Did you know that… Visual content receives 94% more views than content without an image?

Social Media 114

Social Media Tumblr Social Networking LinkedIn 114