How to Remove Fear as Your Ultimate Motivator
Convince & Convert
JANUARY 31, 2016
As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is “a vital response to physical and emotional danger.” There are many situations in which we might find ourselves in some sort of danger that could reasonably require a product or service to allay that fear: identity theft, accidents or lightning strikes, for exa
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