How to Create an Evergreen Facebook Ad Campaign
Jon Loomer
JANUARY 7, 2016
As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. The reason this happens is often quite simple. They are showing the same ad or group of ads to the same people. Eventually, the effectiveness will diminish. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic.
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