Convince & Convert

DECEMBER 3, 2015

The Review Battlefield. The escalating culture of online reviews is a new and dangerous world that can make any business sink or swim in a hurry. Even more terrifying is the advent of reviewers-for-hire which put your online reputation at the mercy of the highest bidder. Add in the alarming statistic that ratings and reviews (up to 25% of which can be fraudulent) are trusted 80% of the time as much as recommendations from friends/family and you have a perfectly good reason to lock yourself and y

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Review HootSuite Statistics Reputation 73

Devumi

DECEMBER 3, 2015

Many people don’t understand why you’d buy SoundCloud plays. They see it as a vanity metric, or meaningless numbers. However, smart Soundcloud users know that these numbers can be vital to the success of their songs and career. How? People react to crowds and these numbers that represent those crowds; a concept called social proof. […].

Buy 60

Buy Metrics Tips Marketing 60

ProBlogger

DECEMBER 3, 2015

This is a guest contribution from Julia McCoy. For bloggers, “rest” and “time off” are not familiar words. The nature of blogging requires that bloggers be willing to dedicate themselves to it at all times, at all hours of the day, and at all points throughout the year. While this nose-to-the-grindstone work style may be great for getting things done and building your blog following, it’s not exactly ideal for kicking back over the holidays and enjoying some well-earned time off with the people

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Kikolani

DECEMBER 3, 2015

I started my company on a shoestring and by instituting the simplest, cheapest and most effective marketing campaign in the world. My “Thank You Marketing Campaign” as I have since named it, faithfully served—and still serves me—in the most abundant way. I’ll tell the tale but, know this: Marketing boils down to value. You value your customer, and they value you.

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Marketing Campaign Buy Applications 108

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Convince & Convert

DECEMBER 3, 2015

Image via BigStockPhoto.com. When a company looks at cutting costs, one of the first things to get affected is the customer care team. Since most customer care teams are outsourced, the pain of letting people go doesn’t feel real and is easier to bear. Also, there’s always the lure of the cheaper call center around the corner that will make your account books look healthy again.

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