Koka Sexton

NOVEMBER 14, 2015

ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In many cases this is boiled down to how much was spent and what did you make in the end? This is fairly cut and dry in business. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. But in this new era of social media , somewhere, someone or group of someone’s took us off track and sold us a new idea of ROI that felt good but feeling g

ROI 81

ROI Social Media Metrics Groups 81

Twist Image

NOVEMBER 14, 2015

Are screens good or bad for kids? How safe is the Internet? If you have kids in your life, these questions are of concern. All of this technology is so new. From the hardware to the software. We're all confused. and everyone has an opinion. I've had parents come up to me, corner me and ask these questions. It's a huge challenge. Why? Because as much as we try to protect our kids (from screen time to content to having these devices), all of us then turn around, put our hands into our pockets and

Software 67

Software Loyalty URL YouTube 67

Twist Image

NOVEMBER 14, 2015

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

Virtual World 57

Virtual World Analytics Travel Education 57