The Real ROI of Social Media is Revenue
Koka Sexton
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In many cases this is boiled down to how much was spent and what did you make in the end? This is fairly cut and dry in business. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. But in this new era of social media , somewhere, someone or group of someone’s took us off track and sold us a new idea of ROI that felt good but feeling g
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