Waxing UnLyrical
NOVEMBER 6, 2015
FACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless. FACT: You cannot become a Social PR Superhero without commitment. Daenerys would not have become the Mother of Dragons without it. FACT: Tucking your lucky sock under your pillow each night will do nothing for your social PR smarts.
Convince & Convert
NOVEMBER 6, 2015
If you’re going to weigh something, weigh what matters. (highlight to tweet). This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image.
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Small Business Mavericks
NOVEMBER 6, 2015
To have a healthy online presence, it’s important that you keep your business and marketing goals in perspective. Otherwise, you may wake up one day and find that your business has disappeared off the radar. Here are three sure-fire ways to know that your online health is failing. Your website is falling in the search engine rankings – If you see yourself at No. 1, or even on the first page, of Google results for your important keywords one day, and the next day you can’t see y
Devumi
NOVEMBER 6, 2015
Plenty of people need help learning how to use Vimeo as it’s such a unique platform. This uniqueness is, of course, what sets it apart from YouTube, and makes it an interesting platform. If you’re thinking that what you know about YouTube can be easily applied to Vimeo, think again. This is a whole new […]. The post How to Use Vimeo for Video Marketing appeared first on Devumi.
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Twist Image
NOVEMBER 6, 2015
"What's next?". Do you hate that question? My knee-jerk reaction used to be, "are you really even doing 'what's now' to be able to ask 'what's next'?" It was a standard response, but it did help recalibrate the conversation for a business. It's true, most brands are not even pushing at full capacity, when it comes to platforms like social, mobile, data and more.
Absolute PA
NOVEMBER 6, 2015
Now for something completely different and very personal…. Ask any of your peers how they started their entrepreneurial journey, and you’ll hear many different stories. For some it’s all they’ve ever known, while others found themselves at a turning point in their lives which ‘forced’ their hand. For me it was the latter. It’s this very personal story that I want to share with you today.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Danny WhatMough
NOVEMBER 6, 2015
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram launches curated feed for Halloween . Facebook to launch News app next week. Facebook announced impressive figures during its quarterly call. Facebook launches “ Music Stories “ Image credit.
Twist Image
NOVEMBER 6, 2015
Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an Advertising Age article titled, PepsiCo Exec Has Tough Words for Agencies , in which PepsiCo executive Brad Jakeman delivered a presentation at the Association of National Advertising 's annual Masters of Marketing conference in Orlando.
ProBlogger
NOVEMBER 6, 2015
Think Reddit is a Productivity Killer? Here are 9 Subreddits That Will Help Your Career // Hootsuite. You don’t need to tell me twice Reddit is required reading! Bookmarked nearly all of these pages. How to Create a Fan Content Campaign in 7 Easy Steps // Social Media Examiner. Crowdsourced content can work really well – from fostering a sense of community to giving readers more ownership over the content of yours they’ve come to love.
Janet Fouts
NOVEMBER 6, 2015
Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […].
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A beginner's guide to social media automation tools and getting automation right.
Convince & Convert
NOVEMBER 6, 2015
Image via BigStockPhoto.com. The relationship between sales and marketing departments is often complicated by their differing orientations. The sales side may see marketers as creative types who don’t have an eye on the bottom line, and marketers are sometimes tripped up by the sales team’s focus on living quarter-to-quarter. A classic sticking point for this relationship centers on the creation of marketing and sales material.
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