Are CMOs Putting Too Many Eggs in One Media Basket?
Webbiquity SMM
OCTOBER 6, 2015
Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads.
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