Wed.Aug 05, 2015

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

“Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. The critical question is how the core and evolving user base changes over time, the rollout of new features and the steady growth in the subscriber base over time and what those subscribers look like from a demographic perspective.

Metrics 164
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Why We’re Storytelling Animals with Jonathan Gottschall

Convince & Convert

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. jonathangottsch Tweet This. Jonathan Gottschall, a phenomenal author and English Fellow at Washington Jefferson College, has been featured by the New York Times, The New Yorker, The Atlantic, NPR, and more. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals.

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When I Was Hired Sight Unseen

Ari Herzog

Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble. I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft , a technology company manufacturing a product line of enterprise reporting software.

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3 Prongs of Your SEO Fork

Small Business Mavericks

Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “ SEO is dead ” bandwagon, but I assure you it isn’t dead. While SEO isn’t dead, it isn’t quite the same in practice as it used to be. The search engines (especially Google) have changed the way they index web pages so often, and so drastically, that true SEO doesn’t resemble anything like what it used to be.

SEO 85
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#69: Blogging Essentials for Busy Entrepreneurs

Amy Porterfield

When I say the word “blogging,” what’s the first emotion you feel? If you’re like many entrepreneurs, it’s probably stress, mixed with a little bit of guilt. Even if you truly love writing, keeping up a blog for your business can be one of the hardest things to get done…if you even get it done […]. The post #69: Blogging Essentials for Busy Entrepreneurs appeared first on Amy Porterfield | Online Marketing Expert.

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Why I Ended the Jay Today Show

Convince & Convert

They say that all good things must come to an end, and this is the end of Jay Today. After 150 or so episodes of the Jay Today Show, I’m packing it in. I learned a lot doing this show for the past year. 1. I definitely proved that this format works. Short video has a real future. When we first started doing this, it was a little crazy, especially to do it as frequently as I’ve been doing it (3x/week).

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