How to Measure PR and Marketing Outcomes on Snapchat
Waxing UnLyrical
AUGUST 5, 2015
“Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. The critical question is how the core and evolving user base changes over time, the rollout of new features and the steady growth in the subscriber base over time and what those subscribers look like from a demographic perspective.
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