Waxing UnLyrical
AUGUST 3, 2015
While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s this week’s selection – posts that have stood the test of time. 1.
Firebelly
AUGUST 3, 2015
A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland. Firebelly has worked with Bozzuto, a property management group, for about two and a half years. There are four properties I work with that I planned on visiting while in Maryland.
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Janet Fouts
AUGUST 3, 2015
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.
The Social Media Incubator
AUGUST 3, 2015
Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire.
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Small Business Mavericks
AUGUST 3, 2015
Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. Your content should be based on great research – Research is the backbone to good writing.
Lucy Hall
AUGUST 3, 2015
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Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Lucy Hall
AUGUST 3, 2015
If you use the Hootsuite Bulk Upload Tool then you need to know about this! - If you are unsure what the bulk upload too is, let me explain: Using Hootsuite you are able to schedule out tweets for certain times and days. One way to save some time is to export out your old tweets onto a CSV file, change the dates and times and import the CSV back in.
ProBlogger
AUGUST 3, 2015
photo credit. Ah yes – this old chestnut. Can bloggers really make money blogging? It’s a subject I find myself talking about a lot, and it’s often the most popular question I get asked. Last year we did a theme week on ProBlogger.net on that exact topic, where every day we took a look into popular ways to monetize (links are below).
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed. And like any dejected man, I just smoked, played Mortal Kombat, and browsed randomly, trying to find out “Why?”—or rather, “Why me?” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC.
Ari Herzog
AUGUST 3, 2015
Google Analytics tells me that 538 visitors came to my blog in July 2015, spending an abysmal 32 seconds here and causing the bounce rate to jump to 77 percent. January saw 923 visitors and a 7% bounce rate. Bounce rate is a key metric to determine website health. It measures the percentage of people who visit your website and leave without clicking other pages on your website.
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Convince & Convert
AUGUST 3, 2015
We’re all selling something. An idea. A product. A service. A dream. Rainbows and unicorns. Maple sugar lollipops. Whatever is it you’re selling, it likely doesn’t sell itself. And neither does you just talking about how great it is, which is where social proof comes in. From testimonials to number of customers you’ve worked with to social media presence, social proof is a mighty powerful force.
Rebekah Radice
AUGUST 3, 2015
Frustrated trying to grab the attention of your online audience? Looking for a better way to boost awareness and improve brand recognition? You need to incorporate visual marketing! Designing a seamless visual strategy establishes brand consistency and consistency breeds trust. It also allows you to stand out online. And in a sea of social media noise, standing out is critical.
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