Wed.Jul 01, 2015

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

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My Apple Watch Review: 5 Reasons It Works

Jason Yormark

It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look.

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How to Tell Better Stories in Your Business

Convince & Convert

Storytelling is all the rage in business , and rightly so. The people are in control of the relationship between companies and customers like never before and they are fed up with the smarmy, direct approach to messaging. As the saying goes: everyone wants to buy, but nobody wants to be sold. That’s the genius of storytelling and business. Every company of every size and type has interesting stories to tell.

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How Blogging Has Changed Branding

Small Business Mavericks

Over the last 10 years I have seen online marketing go through quite a few changes. That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. Let’s count them. Content Packaging – One very real way blogging has changed branding is it allows companies, large or small, a place to publish their best content in an easy, accessible format.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast.

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Marketing Needs To Be About What's New

Twist Image

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most attention in a world where programmatic, marketing automation and data technology services seem to be the big plays most investors in marketing are looking at.

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ProBlogger Podcast Challenge: Write an Amazing List Post

ProBlogger

Day two of our 31 day challenge begins with a simple post idea that you can create easily, and is popular with readers – a double bonus for bloggers! The podcast is now live for you to get details of the challenge here (or on iTunes and Stitcher ). Note : If you missed it, day one was about crafting the perfect elevator pitch for your blog. In today’s episode we go over the seven reasons list posts are so important , and some of the different kinds of list posts that can be produced

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Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

Guest Post by Jessica Davis. According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. But with 1.44 billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else?

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[LIVE] Our Six-Figure/m Marketing Blueprint (Last Webinar for 2015)

Viper Chill

Over the last few days I’ve been running a webinar which covers what I truly believe to be the best way to create a highly-profitable online business that you can be proud to own. What I forgot to remember is that there are around 6,000 people subscribed to ViperChill via feedburner email updates, which link to our RSS feed, and as I haven’t written a single blog post about our video series or webinar training, you’ve may have missed out on this free training.