Sherrilynne Starkie
APRIL 3, 2015
'Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end.
Waxing UnLyrical
APRIL 3, 2015
'I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean.
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Convince & Convert
APRIL 3, 2015
'Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows).
Small Business Mavericks
APRIL 3, 2015
'There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it? A Case Study in Word of Mouth. I thought of this when reading How a Simple Online Marketing Strategy Resurrected Molem Kgomo’s African Doll Business on Destiny.
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Convince & Convert
APRIL 3, 2015
'As the snow begins to melt and spring promises to appear, we soldier on here at the Social Pros Podcast. In March, we heard from a non-profit digital communications expert at Habitat for Humanity; the marketers of shipping marketplace uShip; the mind behind social media, CRM, and customer service at Whole Foods; and the leader of social media marketing software ShortStack.
Ari Herzog
APRIL 3, 2015
'Here are some articles I’ve read and shared online over the past week. I enjoyed them and you may too. Have a great weekend. Discover why Facebook is making changes to its Messenger chat application. Be repulsed by partying elephants. Read how citizen journalism is evolving. Understand why leaders should not be nice. See what a company called Banjo is poised to do online.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Proactive Report
APRIL 3, 2015
'The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0. There’s just a list of press release headlines with a link to the full release.
Danny WhatMough
APRIL 3, 2015
'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Meerkat responds to Periscope threat with new features. Flipboard launches magazines for groups. Twitter is starting to test autoplay videos for some users. Twitter launches Curator for news publishers.
Absolute PA
APRIL 3, 2015
'As modern-day entrepreneurs our businesses tend to rule our lives – how many times have you heard “my business is my baby”? Chances are you started your business because it’s what you freakin love doing (if not, what was the reason?!) and because that passion is so strong, our drive to succeed so determined that in the beginning it doesn’t *really* feel like work at all (y’mean I get PAID to do this?!).
Kikolani
APRIL 3, 2015
'Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 5 Ways Blogging Changed My Professional Life by Jordan Fried. A Simple Formula for Writing Kick-Ass Blog Titles by Corey Eridon. 7 Companies That Are Dominating Content Marketing by John Rampton.
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