How to Be a Storyteller
Convince & Convert
MARCH 19, 2015
'Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace.
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