Waxing UnLyrical

MARCH 9, 2015

'Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016).

Case Study 160

Case Study Consultant Campaign Flickr 160

yMarketingMatters

MARCH 9, 2015

'Can you believe it’s March already? 2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page.

News 140

News Social Media Mobile Notification 140

Convince & Convert

MARCH 9, 2015

'Tweetable Moments Experiment, analyze, adjust. kirishred Tweet This Branding a Marketplace uShip , for those who don’t know, is a C2C marketplace where customers can ship “the enormous and the eccentric” by finding transporters. Killian Hagen , uShip’s Content Marketing Associate, explains that you can get a quote right up front, and you can attract transporters who can bid on your items.

Social Media 119

Social Media Transportation B2B Film 119

Small Business Mavericks

MARCH 9, 2015

'“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link.

URL 118

URL Construction SEO Engineering 118

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Social Media

The Social Media Incubator

MARCH 9, 2015

'No, not that critter found in the plains of South Africa. We’re talking about a new app that started quickly spreading last week on across Twitter. Meerkat allows Twitter users to seamlessly stream live video to all of their followers. Download the app, and then start streaming live from your office or living room within 30 seconds. How it works.

Social Media 114

Social Media Marketing Mobile Compete 114

Rebekah Radice

MARCH 9, 2015

Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount of time spent on social media.

Social Media 131

Social Media Statistics Groups Groups 131

Twist Image

MARCH 9, 2015

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Wireless 67

Wireless Products Apple YouTube 67

Firebelly

MARCH 9, 2015

Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. In the spirit of St. Patrick’s Day, here are three ways to make your social media followers feel like they’ve found gold at the end of a rainbow. 3 WAYS TO “GET LUCKY” ON SOCIAL MEDIA. 1. Consistently publish useful content your audience responds to.

Social Media 100

Social Media Brands Publishing Questions 100

Convince & Convert

MARCH 9, 2015

'A lot has been written about the Millennial generation in the last ten years or so, and to be frank, a lot of it is really not helpful, especially in a business context. So why is the focus of our new book squarely on the Millennials and the way they might be changing just about every aspect of how we learn, lead, and grow in organizations? They just happen to be at the right place at the right time.

Organization 120

Organization Case Study Company Study 120