Convince & Convert

FEBRUARY 5, 2015

'Leading into the Super Bowl, Newcastle Brown Ale generated headlines in many publications (including this fabulous blog ) for innovatively testing brand-to-brand crowdfunding to help pay for and appear in the company’s coveted “Big Game” ad. Called “Band of Brands,” the goal was to produce, “The most exciting, most jam-packed, most fiscally responsible big game ad ever.

Brands 106

Brands Case Study Advertising Study 106

Small Business Mavericks

FEBRUARY 5, 2015

'Your guest post is the beginning of a conversation. A chance to connect. — Henneke Duistermaat. Copyblogger recently had a great article by one of my favorite writer/mentors, Henneke Duistermaat. Her look at the potential of guest posts points out that there is a journey involved for the reader, one that goes like this: your guest post catches the reader’s attention. your author bio makes them want to learn more. you offer an email sign-up incentive that triggers a click on the lin

Conversation 95

Conversation Engineering Brands Sites 95

Twist Image

FEBRUARY 5, 2015

'Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image , I had no expectations. I had big expectations. It was a dream. It was a dream to think that this small group of people could really do something in the marketing industry. It was also a dream, because I made a very personal decision to work for myself (again.). That feeling of boundless opportunity is both exciting and the stuff of things that keep you up at night.

Publishing 77

Publishing Data Communities Team 77

Amy Porterfield

FEBRUARY 5, 2015

It’s no secret that the longer we work on our business, the more confident we become. It makes sense—confidence comes from little wins building up to big ones. But what if you could have that confidence now, and skip over those early years of making costly mistakes and feeling that constant overwhelm? This post was created to help you do […]. The post #45: The 3 Crucial Stages of an Online Business appeared first on Amy Porterfield | Online Marketing Expert.

Cost 44

Cost Marketing Price Team 44

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Social Media

Convince & Convert

FEBRUARY 5, 2015

'Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. Finding those with like-minded interests and turning them into true advocates for your business has allowed for the greatest win-wins for customers and companies alike.

Marketing 128

Marketing Social Graph Influencer Eventful 128

ProBlogger

FEBRUARY 5, 2015

'This is a guest contribution from. It’s no secret that getting your content published on the most popular and highly trafficked blogs in your niche can do a lot to grow your business. However, if you’ve ever tried to land these guest blogging spots, then you also know it’s not the easiest thing to do. You need to first figure out which blogs are worth publishing on, and then you need to convince the blog owner that your content is worth publishing.

Sites 38

Sites Guidelines How To Publishing 38