4 Parts of a Must-Click Call to Action
Convince & Convert
OCTOBER 28, 2014
'When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study.
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