Thu.Oct 23, 2014

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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

'Image via BigStockPhoto.com. It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now.

Mobile 167
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Your Title Tag Is Content, Too

Small Business Mavericks

'It’s true that content is the current emphasis in SEO discussions. That’s because the whole point of a search is to find what you need, and who needs spam? So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. That just makes sense. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person.

Content 102
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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

'Image via BigStockPhoto.com. Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. You have more than your fair share of opportunities to generate buzz and publicity for your new album. Life is good, right? For most celebrities, yes. But, not Taylor Swift. If you’re Taylor Swift you’ve got to go beyond publicity and innovate in a way that speaks directly to your top advocates – your fans!

Campaign 166
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How Having a Strong Email List Can Land You Great Sponsorships

ProBlogger

'This is a guest contribution from email marketer Luke Guy. How exactly do sponsors determine a price for ads on a blog? What would you consider the “golden standard” as for measuring how much a brand is worth or the size? There are many ways to do this. It’s important to know this so you can figure where to spend most of your time and building. Here are general ways to determine brand size: Your follower numbers on social media.

List 48
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Social Media Etiquette Guide You Might Find Useful

ProBlogger

'This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general terms, etiquette is a set of guidelines on how to behave properly around other people.