Sat.Oct 18, 2014

article thumbnail

How to Create a Content Marketing Strategy

Convince & Convert

'Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world.

Strategy 167
article thumbnail

What is Market Research?

Idaconcpts

'There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative.

Research 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Breaking New: Google Penguin Refresh Widely Reported: Finally

Bill Hartzer

'Google Has Updated Google Penguin after a Year. According to many SEOs in the industry, who are trusted sources , the Google Penguin algorithm is being updated as I write this post. There are reports that some are seeing organic ranking increases as high as 30 to 40 places from previous rankings. As you might recall, John Mueller from Google reportedly said that there would be a Penguin refresh by the end of the year.

Report 144
article thumbnail

Social Selling Tips: 3 Sales Lessons from The Amazing Race

Koka Sexton

'The twenty-fifth ‘trip’ of the long-running reality competition The Amazing Race premieres this fall. The show pits teams of two against each other in a race around the world, complete with various physical and mental challenges. Contestants face various fears and risks along the way, including communication barriers and unfamiliar environments as they zig zag across the globe.

Tips 96
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Bill Hartzer Weekly Update: October 18, 2014

Bill Hartzer

'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. This weekend, there appears to finally be a Google Penguin refresh, which is affecting a lot of website traffic from Google organic search. There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking.