Fri.Sep 26, 2014

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Social Media is Not Your Problem

Convince & Convert

'Tweetable Moments It doesn’t matter what department you’re in. You’re the company. unmarketing Tweet This. Turning Tables. “Unselling is not about not selling.” That’s a lot of negatives in one sentence. But Scott’s “unselling” concept is about looking at the lead-up to the sale rather than the sale itself, thereby creating clients for life.

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18 Things About Facebook Rankings To Remember

Small Business Mavericks

'Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013.

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9 Data-Driven Blog Writing Tips

Writtent Blog

'Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven? It’s a sad statistic that reveals some pretty depressing truths. If you’re in the same boat, of feeling under-appreciated and wondering whether your work is really making an impact, what can you do? Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start!

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LinkedIn Profile Tips for Those Who Want to be Professionals

Devumi

'There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Be Like Apple

Twist Image

'Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Like anything this massive, global and dominant, the brand has its fair share of lovers (and addicts) and detractors (and sworn enemies).

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ICYMI – G+ sign-up changes, Mashable UK launches

Danny WhatMough

'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News. The PRCA launched five video case studies looking at PR agencies of the future. Apple tops the annual cool list for brands , Google and Instagram are also in the top 20.

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5 Tips for Selecting the Right Employees

Idaconcpts

'As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources. 1.

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What Is Your Media Really Trying To Do?

Twist Image

'That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don''t know which half." That saying is like some kind of beacon to the realities of waste, lack of analytics and "go by the gut" instinct that has enveloped advertising for decades.

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Six Links Worthy Of Your Attention #223

Twist Image

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

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