Tue.Sep 16, 2014

article thumbnail

5 New Email Marketing Terms You Should Know

Convince & Convert

'I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” Since my book discusses 120 email marketing best practices, this quote is a great way to drive home the financial importance of these practices right off the bat.

Marketing 166
article thumbnail

How social media is like spaghetti sauce

Janet Fouts

'I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create Content That Sells

Convince & Convert

'Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum and needs to be held to the same standards.

Content 165
article thumbnail

Do You Want To Resonate On Google+?

Small Business Mavericks

'Resonate. Reverberate. Those words have an echoing factor, a continuing impact on the hearer. And if you are planning on having a presence on Google+ that resonates and reverberates by being reshared repeatedly, there’s now proof that you need to be using one thing every time: images that are relevant combined with engaging text at least 100 characters or more.

Google 110
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Digital transformation and the CMO: an innovative CIO partnership

Social Email Marketing

'In a previous blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital tools their customers and employees increasingly use. The truth is that this is just the beginning: in the third platform […].

article thumbnail

B2B buyers and professional social networks in the purchase decision

Social Email Marketing

'In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also use social media for the […].