Wed.Sep 10, 2014

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

'I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8.

Forums 253
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Like It Or Not, Facebook Like-Gating Is Going Away

Firebelly

'Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app. Like-gating (or fan-gating) is going away—forever.

Facebook 205
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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

'It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.

LinkedIn 173
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What Makes a Great Brand Ambassador?

Convince & Convert

'Image via BigStockPhoto Ambassador prowling: Hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. Sounds a little creepy, maybe, welcome to the world of marketing. Yesterday I wrote a post on how Gini Dietrich promoted her book with the help of brand ambassadors. In the event you missed it, check it out real quick here.

Brands 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.

LinkedIn 100
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Marketing is the NFL Quarterback of Business

Convince & Convert

'Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach.

Hubspot 133

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5 Defenses Against Negative SEO

Small Business Mavericks

'Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. But yes, people are doing this. This is real, folks.” So he wrote The Top Five Ways to Defend Against Negative SEO.

SEO 102
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Brands trolling the trolls in #Social Media

Laurel Papworth

'In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it? If someone calls you (in a derogatory tone) a geek, a poof, a workaholic, a slacker, a pushy woman, a pushover bloke, a… well just buy a badge, a t-shirt or make a poster.

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SoundCloud Ads are Here: Prepare your SoundCloud Account

Devumi

'SoundCloud ads were recently introduced by the world’s second most popular music sharing site (behind the all-powerful YouTube) in an effort to grow the amount of money that uploaders can earn. As of now, the revenue sharing is only available to a select few. I’ll break it all down in the article below! As is tradition here on the Devumi blog, every SoundCloud post also features my favourite track on SoundCloud right now at the bottom.

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TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

Proactive Report

'The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision is built using PRSourceCode’s Ocular8 – a new tech media insight service.

Report 53
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.