You Are Not the Star of Your Content Marketing
Convince & Convert
AUGUST 31, 2014
'I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility ) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings.
Let's personalize your content