Sun.Aug 31, 2014

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You Are Not the Star of Your Content Marketing

Convince & Convert

'I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility ) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings.

Content 151
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The Imperative Of Hope

Twist Image

'How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams , I feel a steady stream of people dealing with anxiety and depression coming forward to tell their story. As stigmatized as this may still be in our society, I often wonder who among us doesn''t have some form of anxiety and depression about something at some point in their lives?

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Laughing All The Way To The Bank With James Altucher

Twist Image

'Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it.

Banking 83