Thu.Jul 24, 2014

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

'Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users.

Marketing 179
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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

'Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. #adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. Episodes will be categorized into four different shows: “Lace Up” will feature professional athletes like DeMarco Murray (Dallas Cowboys) and Robert Griffin III (Washington Redskins) sportin

Sports 172
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Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge

Convince & Convert

'Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich. Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Luckily for Samsung and its Swiss communications agency Serranetga, many did. As seen in a new video to promote the Samsung Galaxy S5 and its water resistant feature, individuals who answered the phone were then challenged to jump into the lake and

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Do You Speak The Right Language?

Small Business Mavericks

'I was talking to a Spanish teacher the other day and she told me that businesses will often translate their content into another language without an awareness of the nuances each language has. Her illustration involved an airline that wanted to boast about their luxurious new leather upholstery, so they had a campaign based around the phrase “Now you can fly in leather in __ Airlines” Then she said, “I’ll show you what the reaction was when they translated that word-for-

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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It was an Epic Social Selling #SalesforceLive Broadcast

Koka Sexton

'Today we had the Salesforce Live broadcast in the Salesforce San Francisco studio. This is my second broadcast for Salesforce and it was great to see so many familiar faces. Today’s topic was focused on social selling and how to build relationships leveraging social media that turns into revenue. The discussion was focused on LinkedIn but we talked about Twitter and Facebook too a little bit.

LinkedIn 108
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9 Persuasive Writing Tips for a Copy that Sells

Writtent Blog

'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp.

Tips 102
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Create the Best Pay-Per-Click Landing Page in 7 Easy Steps

ProBlogger

'Image via Flickr user Andrew Pescod. This is a guest contribution from Poulami Ghosh of PPC Ads Management. If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. This is particularly true with regard to PPC where you have to pay for every single click. Ask any PPC company and it will tell you the same thing.

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