Tue.Jul 22, 2014

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Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

'How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Overall, e-business websites have seen a 2.9% increase in customer satisfaction since 2013, reaching 73.4 on ACSI’s 100-point scale.

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3 TED Talks That Uncover the Secrets of Storytelling

Convince & Convert

'When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong. Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story. I was already boring myself to death and I hadn’t even begun to write.

YouTube 167
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How Dare We Take It For Granted

Ari Herzog

'We take everything for granted. How dare we. Thanks for reading. Please sign up to receive blog posts by email. Related Stories But It Is Not Mundane, Meg! Rethinking Blog Comments Again The Swinging Desk.

Comments 127
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How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness

Convince & Convert

'Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss. For those less familiar with Fifth Third, we’re known as the Curious Bank, so we take pride in our ability to challenge ourselves to ask better questions to find better solutions. Rather than focusing on late payments, we asked ourselves if there was a way we could help these customers get back to work.

Banking 164
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Effect of Gamification on Marketing

Small Business Mavericks

'Gamification sounds like a made-up word, doesn’t it? It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. The idea isn’t a new one, because parents and teachers have been turning chores and learning into games for centuries, but the word is new.

Marketing 122
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The Evolution of Social Selling

Koka Sexton

'The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape. A brief history of sales. The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities.

Banking 85

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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

'This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake.

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Are Your Customers Frozen? Let It Go!

Twist Image

'The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening. While I discuss it in much more detail in my second book, CTRL ALT Delete , I believe (with everything that I have) that the new battle for this direct relationship trumps the one you''re fighting with your competitor.

Apple 87