Want to Market Better? Think Like a Consumer
ProBlogger
APRIL 23, 2014
'Image via Newton Free Library on Flickr. This is a guest contribution from Moazzam Kamran. Consumer centricity is a hot topic in marketing circles. Organizations across the globe are trying to “get in touch” with the consumer through multiple methodologies. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind.
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