Celebrities and Social Media: What Are The Legal Perils For Brands?
The Realtime Report
APRIL 22, 2014
'Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. Now, the drugstore chain faces a lawsuit for $6 million.
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