Tue.Apr 22, 2014

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Celebrities and Social Media: What Are The Legal Perils For Brands?

The Realtime Report

'Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. Now, the drugstore chain faces a lawsuit for $6 million.

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An Innovative Approach to Outreach Marketing from a Quirky Brand

Convince & Convert

'An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed. From formal wear to iPods, the store is huge and even equipped with a café.

Brands 157
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How to Craft an Elevator Pitch

Idaconcpts

'The paradox of the elevator pitch is that everybody recognizes its importance but nobody does it very well. No matter their industry, every professional needs to work on how to develop and deliver a well-crafted elevator pitch. Here are three important lessons that I have found on how to craft an effective elevator pitch. 1. The purpose of the elevator pitch is not to close the sale.

How To 145
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12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014

Bill Hartzer

'I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. I’m honored to have been asked to speak on two separate panels this time: 2014 SEO Basics – While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014.

SEO 148
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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My Blog is Changing Direction

Ari Herzog

'If you subscribed to my blog to learn insights and strategies about the digital landscape, you may notice a change in focus. I’m straying from writing about social networking, digital marketing, cloud computing, and internet tools; and toward societal issues around online privacy, security, and overall open government. This is not to say I won’t write anymore about individual platforms but the change is aligned with my campaign to be elected this fall as State Representative of the

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How I Am Finding Value Using Foursquare

Justin Levy

'As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

'Crafting lip-smacking, mind-blowingly awesome content isn’t enough. If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. No idea how to do that? No problem! Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. 1.

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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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How do we perceive colour?

Little Web Giants

'An understanding of the human visual perception system is crucial to great design. It complements more creative ways of understanding colours, such as colour meanings, the emotions they invoke and their applications to branding. Being creatives at heart, many designers’ eyes glaze over at the thought of trawling through physics and biology textbooks to unravel the mysteries of how light interacts with the human eye.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Kick-Start Your Blog With These Engaging Content Suggestions

ProBlogger

'This is a guest contribution from Jonathan Long of Market Domination Media. Image via Flickr user mkhmarketing. There is not a specific content strategy that is set in stone for bloggers to follow. Every single blog has a specific target audience, requiring content that engages that blog’s particular audience. What works well for “Blog A” might not work as effectively for “Blog B,” requiring each blog owner to test different content approaches to determine what performs the best for his or her

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How do we perceive colour?

Little Web Giants

An understanding of the human visual perception system is crucial to great design. It complements more creative ways of understanding colours, such as colour meanings, the emotions they invoke and their applications to branding. Being creatives at heart, many designers’ eyes glaze over at the thought of trawling through physics and biology textbooks to unravel the mysteries of how light interacts with the human eye.