Adam Cohen
DECEMBER 12, 2013
'I’ve been watching lots of professional services firms evolve to take on the world of digital. PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.
The Realtime Report
DECEMBER 12, 2013
'The Sound of Music Live [image: NBC] When does realtime marketing have the greatest impact? For DiGiorno pizza, being spontaneous – and knowing where their audience is at a given moment – recently created a huge spike in engagement on Twitter. One week ago, NBC aired a much-promoted live broadcast of “The Sound of Music,” starring Carrie Underwood.
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Convince & Convert
DECEMBER 12, 2013
'‘Tis the season for shopping and gift giving. Just in time for the peak holiday shopping rush, Target is introducing a smarter, real-time shopping experience with its new “Awesome Shop.” Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience.
Adam Cohen
DECEMBER 12, 2013
I’ve been watching lots of professional services firms evolve to take on the world of digital. PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.
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Small Business Mavericks
DECEMBER 12, 2013
'In 2012, ICANN started the process for the introduction to new top level domains. For $185,000, investors could pick a generic top level domain (gTLD) name extension and register it. As a result, more than 500 gTLDs were approved. Now, the sunrise period for some of those domains has begun, which allows trademark holders the right to register their desired domain names based on trademark ownership.
Koka Sexton
DECEMBER 12, 2013
'Every year Dreamforce gets a little bigger and finding time to talk to the people you know best becomes more difficult. Thankfully I can always count on a great conversation Matt Childs currently the VP of Sales and Strategy at Vidcaster. Vidcaster is a video marketing platform that gives businesses the power to launch branded video channels on their domain without the need for IT and development resources.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Bill Hartzer
DECEMBER 12, 2013
'A merchant who participates in Google Shopping has received a warning from Google that the images they are using in their Google Shopping feed violate their guidelines because watermarks are included. According to the message from Google, the merchant has 14 days to comply with Google’s request to remove watermarks in their images–or be suspended from participating in Google Shopping.
Twist Image
DECEMBER 12, 2013
'Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more).
Writtent Blog
DECEMBER 12, 2013
'Nothing ever remains the same way for long in the world of SEO. The experts at Moz report that Google typically updates their algorithm between 500-600 times each year ! While most of these tweaks go unnoticed, we’ve recently weathered an abundance of rewrites and changes that could affect how your company approaches your content marketing strategy.
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Laurel Papworth
DECEMBER 12, 2013
'I saw an article on a media outlet wondering out loud what a big bang (noise) in Arizona was … so I went on Twitter and found the answer including a video on a Geminid meteor hitting near the Arizona airport. I wonder why they didn’t? . This caught my eye and it’s all a bit odd… (part of ABC Network America). TUCSON (KGUN9-TV) - Hundreds claim they saw a large light, as well as heard one to two loud booms across Tucson Tuesday night.
Writtent Blog
DECEMBER 12, 2013
'While the basic function of a business blog is to convert your visitors into leads and eventually sales, you still want to entertain, educate, and delight. When you notice your conversion rates are low, there’s a good chance you’re not living up to your end of the bargain. Unfortunately, the reason for a dip in conversions may not be readily apparent, especially if you’ve experienced success in the past.
ProBlogger
DECEMBER 12, 2013
'This week was a busy one for me in the lead up to our big Christmas promotion over at Digital Photography School, that we will kick off later in the week. But in the middle of it all, I did something on the spur of the moment that I will definitely be doing again. I created a quick Facebook post asking readers if they had questions that they’d like to see us write about on dPS.
Webbiquity SMM
DECEMBER 12, 2013
'While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing. There’s no question that attention-grabbing headlines are vital to standing out in a sea of content, but what are the best techniques for crafting them?
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