Firebelly

OCTOBER 11, 2013

'Social media is so much more than how many fans or followers you have. It’s about connecting with people, establishing relationships, and adding value to those relationships. The best way to use social is by making your audience the focus. What do they want to know about? Are they having a problem? As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent.

Communities 151

Communities Loyalty Brands Social Media 151

Convince & Convert

OCTOBER 11, 2013

'Jennifer Beechen, WhiteWave @jenbeechen. Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Posterous 124

Posterous Social Media Comparison Team 124

Small Business Mavericks

OCTOBER 11, 2013

'Hashtags have become ubiquitous. They are popular on Twitter, Facebook, and Google+. Other social media networks use them as well. Of course, if you are a regular social media marketer, then you may be accustomed to branding yourself through hashtags, but you can engage with your audience through other hashtags as well, and one audience that is rich and primed for engagement is the TV viewing audience. eMarketer reports that 15%-17% of TV viewers interact realtime while watching TV using hashta

Hashtag 101

Hashtag Conversation Social Media Course 101

Twist Image

OCTOBER 11, 2013

'Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time. and to the world.

Content 106

Content Marketing Press Release Journal 106

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Writtent Blog

OCTOBER 11, 2013

'It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales.

Sites 95

Sites Guidelines Blogger Construction 95

Twist Image

OCTOBER 11, 2013

'Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) and watch to see if anyone cared. In the golden age of advertising, you could - literally - buy your way to the top. As the industry evolved, grew and matured, things changed. Prior to the power of the Web, most media planning was done several months in advance, they worked in fiscal quarters and were highlighted by moments-in-time

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Twist Image

OCTOBER 11, 2013

'Do you truly understand the things that are being said to you at your work? This is a true story: I am often sitting in meetings with very senior marketing professionals who are either presenting or speaking to a group, and they''re saying things that I simply do not understand. I mean, the words are in English and they form grammatically sound sentences, but the concepts are just not connecting in my mind.

Skills 93

Skills Questions How To Project 93