Buzz Marketing for Technology

OCTOBER 5, 2013

'Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation. PD: Talk a little bit about what is a “serious” game.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Convince & Convert

OCTOBER 5, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching.

Google 167

Google Content Adwords Paid Search 167

Bill Hartzer

OCTOBER 5, 2013

'Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites.

Comments 142

Comments Tools Sites Movable Type 142

Laurel Papworth

OCTOBER 5, 2013

'Losing our communication rights. As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours.

Activities 111

Activities Campaign Proposal Transportation 111

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Twist Image

OCTOBER 5, 2013

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

Consultant 79

Consultant Mobile Startup Software 79

Bill Hartzer

OCTOBER 5, 2013

'Time is money – especially if you are an entrepreneur. When it comes to online marketing for your business, one of the best ways to maximize your time (and thus, your money) is to automate as much of your online customer communications as possible. WordPress users commonly schedule blogs to post at future dates, and services like Constant Contact and MailChimp are used by businesses of all sizes to plan email marketing campaigns.

Marketing 112

Marketing WordPress Campaign Engagement 112