Wed.Sep 25, 2013

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Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

'If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

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7 Content Marketing Poop Scoops

Convince & Convert

'I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The right question is: how do I excite my readers?

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Are Google+ And Facebook Competing?

Small Business Mavericks

'Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? Should we care? The problem with this thinking is the “so what” factor. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more? Less? The fact is, both Google+ and Facebook offer marketers a lot of value.

Compete 101
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10 Brand New Books That You Should Read

Twist Image

'Suddenly, I don''t know where to start. It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. My Kindle runneth over with books that must be consumed, contemplated and implemented.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Get Them Talking, Then Get Called To The Table

Myrland Marketing

'I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen , Co-Founder of JD Supra , along with Peggy Heffner of Dechert LLP , and Patrick Baynes of PeopleLinx. I will listen to anything and everything Adrian has to say, not only because I like him, but also because he chooses his words wisely, is intelligent and has a depth of knowledge that comes from an amazing array of experiences in h

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TheWayoftheWeb quoted in Econsultancy article on SEO

The Way of the Web

'It’s always nice to be able to contribute to respected websites and publications, particularly when it means I’m quoted alongside some people who I respect a lot in the marketing and search engine optimisation world, such as Rishi Lakhani , for example. The article is a response to Google encrypting even more organic search queries, and features responses by myself alongside Rishi, Andy Heaps, Neil Yeomans and Kevin Gibbons.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 2

Twist Image

'The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don''t understand why something is happening in the business world. How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount?

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